Marketing & Acquisition Manager (SEA Market)

Location: Sri Lanka, onsite
Nationality: Candidates from Hong Kong, Taiwan, or Malaysia, as well as overseas Chinese candidates
Language: Fluency in Mandarin is required
Salary: Negotiable + performance-based incentives
Working Hours: 9 hours per day, including a 1-hour meal break
Days Off: 5 days per month

Responsibilities-

1. Develop the company's marketing plans, promotional strategies, and execution plans.
2. Analyze Southeast Asian markets, including Indonesia, Thailand, and Vietnam, covering user behavior, competitors, and available marketing channels.
3. Manage the promotions team and monitor daily marketing performance, conversions, and execution quality.
4. Prepare regular performance reports covering new member acquisition, engagement, retention, deposits, and conversions.
5. Develop market-specific promotional strategies and coordinate improvements to outreach messaging, campaigns, and channel spending.
6. Identify issues in marketing activities, report them to management, and recommend improvements.
7. Coordinate with internal departments to execute marketing activities and campaigns, ensuring targets are met.
8. Handle other marketing-related tasks assigned by management.
   
   Requirements
   

1. Relevant industry experience in marketing, promotions, operations, or sales management.
2. Familiarity with one or more of the following markets: Indonesia, Thailand, and Vietnam. Hands-on experience in these markets is preferred.
3. Understanding of Southeast Asian user behavior, promotional channels, competitors, and local marketing practices.
4. Strong analytical skills, with the ability to identify market issues through data and recommend improvements.
5. Team management experience and the ability to lead a promotions team to achieve targets.
6. Strong communication and coordination skills, with the ability to work with promotions, customer service, operations, and finance teams.
7. A strong sense of responsibility, effective execution skills, and the ability to work under pressure.
8. Fluency in Mandarin is required; strong written Chinese communication skills are preferred.