Job Description:
Imagine a world where business finance is seamless and accessible. That's the vision driving Valiant Finance. Based in vibrant Sydney, we're a multi-award-winning fintech company revolutionizing how Australian SMEs access the capital they need to grow.
By connecting businesses with over 90 trusted lenders through our cutting-edge platform, we've facilitated over $2.5 billion in funding and counting. We're constantly seeking talented individuals who are passionate about innovation, customer success, and making a real impact.
Were looking for a hands-on and strategic CRM & Marketing Operations Manager to join our growing marketing team. Youll be responsible for owning our CRM and martech ecosystembuilding the systems, campaigns, and automation that connect prospects to our brand and convert them into lifelong customers.
Youll play a key role in taking our CRM and marketing operations from scrappy to scalable, ensuring we have the right tools, data, and journeys in place to support rapid growth across B2B channelslocally and globally.
What youll be doing
- Build and manage tactical lead gen email campaigns across the funnel
- Design and optimise automated journeys for prospects, customers, and recycled leads
- Partner with performance, content, and enterprise teams to deliver targeted lifecycle programs
- Own the roadmap and evolution of our martech stack to suit a scaling business
- Work closely with Sales, Tech, and RevOps to ensure CRM integrity and campaign attribution
- Develop and manage segmentation strategies for personalised, high-converting campaigns
- Track and report on key campaign metrics and performance insights
- Drive database hygiene, lead scoring, and enrichment practices
- Ensure compliance with communication preferences, GDPR, and other global privacy regulations
- Contribute to global go-to-market efforts by supporting region-specific compliance and localisation requirements
- Continuously test, learn, and improve campaign workflows, triggers, and touchpoints
What were looking for
- Proven 4+years experience in a CRM or marketing operations role in a B2B environment (finance or tech preferred)
- Experience taking CRM and MarOps from foundational to scalable in a high-growth company
- Hands-on expertise with Salesforce
- Strong experience with marketing automation platforms (Marketo, Hubspot, Ortto, or similar)
- Working knowledge of ABM tactics and tools
- Experience helping a business expand from Australia into other international markets
- Deep understanding of global compliance considerations including GDPR, and email preference management
- Data-driven mindset with strong analytical and reporting skills
- Exceptional project management and cross-functional collaboration abilities
- Comfortable working in a fast-paced, resourceful, and evolving environment
Nice to haves
- Experience with lead routing and scoring frameworks
- Familiarity with integration platforms (e.g., Zapier, Segment, Tray.io)
- Exposure to product-led growth models
- Exposure to Chat as lead gen and lead nurturing channel
Why Join Us?
At Valiant Finance, were committed to creating an environment where you can thrive. With a focus on innovation and performance, youll have the opportunity to test new ideas, scale impactful campaigns, and work alongside a team of passionate professionals.
Ready to take your performance marketing career to the next level? Apply now or connect with us at jobs@valiant.finance, wed love to hear from you!