Digital Marketing & Lead Generation Specialist

We are looking for a proactive and results-driven Digital Marketing & Lead Generation Specialist to support our marketing and sales efforts across multiple brands and campaigns.

This is a hybrid role combining digital marketing, social media content creation, email marketing, and business development, with a strong focus on driving qualified leads and enquiries. You will play a key role in connecting marketing activity to real sales outcomes by generating, nurturing, and supporting the conversion of leads across home loans, property investment sales, car loans, and online free-to-enter competitions.

The ideal candidate is commercially aware, organized, and comfortable working across both marketing execution and sales support, ensuring consistent lead flow and effective follow-up.

Key Responsibilities

Digital Marketing & Content

• Plan and execute social media marketing campaigns to drive awareness, engagement, and inbound leads
• Create and post high-quality, engaging content aligned with campaign goals
• Manage content calendars and maintain consistent brand presence across platforms
• Monitor performance and optimize content to improve reach, engagement, and lead generation
• Track and report on campaign performance (e.g., reach, engagement, conversions) and use insights to improve results

Lead Generation & Business Development

• Drive outbound lead generation and sales outreach through email, CRM, and database activities
• Identify, organize, and maintain high-quality lead lists and prospect data
• Qualify inbound and outbound leads based on defined criteria
• Support follow-ups and pipeline activity to improve enquiry handling and conversion rates
• Work closely with sales teams to ensure leads are effectively nurtured and progressed

Email Marketing & Campaign Execution

• Support and execute email marketing campaigns for lead nurturing and conversion
• Assist with audience segmentation, scheduling, and basic performance tracking
• Monitor email campaign performance (open rates, click-through rates, conversions) and suggest improvements
• Ensure timely and consistent follow-up across all campaign touchpoints

CRM & Marketing Operations

• Maintain accurate and up-to-date CRM records for all leads and interactions
• Track lead activity, campaign responses, and follow-up status
• Ensure leads are properly captured, routed, and actioned
• Support reporting and visibility across marketing and sales pipelines
• Generate basic reports on lead performance, campaign effectiveness, and pipeline activity
• Help improve processes across lead generation, handoffs, follow-ups, and overall conversion efficiency

Requirements

• Experience in digital marketing, lead generation, sales/business development, or a similar role
• Strong communication skills (written and verbal)
• Experience with social media marketing and content creation
• Familiarity with email marketing tools and campaigns
• Comfortable working with CRMs and structured follow-up processes
• Strong organizational skills and attention to detail
• Ability to manage multiple campaigns and priorities
• Proactive mindset with strong follow-through
• Basic understanding of marketing metrics, reporting, and performance analysis

Preferred

• Experience in financial services, property, automotive, or competition-based campaigns
• Familiarity with GoHighLevel or similar CRM platforms
• Experience with sales funnels, lead nurturing, and conversion tracking
• Experience managing social media campaigns and content strategy
• Background in fast-paced marketing or lead generation environments
• Understanding of how marketing activity drives enquiries and sales

Success in This Role Looks Like

• Consistent generation of qualified leads and enquiries across all business areas
• Social media and content efforts directly contribute to inbound lead flow
• Email campaigns effectively support lead nurturing and conversion
• Lead pipelines are well-managed, organized, and actionable
• Strong alignment between marketing activity and sales outcomes
• Improved efficiency in follow-ups, response times, and lead handling
• Clear visibility into campaign performance and continuous improvement based on data