Assistant Marketing Manager

About Verdant Solar:

Verdant Solar is a leading renewable energy company in Malaysia, dedicated to driving the adoption of solar energy and creating a sustainable future. We believe that our people are our greatest asset, and we are committed to building a workplace where innovation, collaboration, and purpose thrive. As we continue to grow, we are looking for a passionate and creative Talent and Branding Executive to join our team and help us showcase what makes Verdant Solar an exceptional place to work.

Role Overview:

We are looking for a passionate and proactive Assistant Marketing Manager to join Verdant Solars growing marketing team. This role bridges both digital and offline marketing efforts, driving online growth while strengthening physical presence through events, partnerships, and referral programs. If you thrive in a fast-paced environment and love both the digital and physical aspects of marketing, we want you on our team.

Key Responsibilities:

1. Digital Marketing & Social media handling (Online Marketing)

Plan and execute digital marketing strategies including paid ads, SEO/SEM, email marketing, and social media campaigns.This includes handling outsource vendors and internal team.

Monitor and optimize website traffic (MQL), conversions, and online engagement (Reach, engagement, followers)..

Lead content creation and calendar planning for social media and digital channels.

Analyze campaign performance and produce actionable reports.

2. Campaign Design & Offline Marketing Strategy

Conceptualize and design integrated marketing campaigns aligned with product or brand goals.

Craft creative briefs and guide the creative team to ensure impactful visuals and messaging.

Coordinate with different departments to align campaign rollouts and track KPIs.

Optimize campaigns based on feedback, data, and real-time performance.

Collaborate on partnerships, influencer campaigns, and brand collaborations to extend reach.

Contribute to physical marketing efforts such as event planning, roadshows, and brand activations.

Manage and grow Verdant Solars referral program as part of digital initiatives.

Support offline event promotions and lead funneling through digital channels.

3. Brand and Strategic Support

Maintain and uphold Verdant Solars brand identity across all touchpoints.

Support the Marketing Manager in the development of annual and quarterly marketing plans.

Manage part of the marketing budget with cost-efficiency and high ROI in mind.

Ensure cost-effective budget management with strong ROI for all activities.

Requirements:

Experience: 35 years in marketing, with exposure to both digital and offline campaigns.

Education: Degree in Marketing, Communications, Business, or related field.

Strong grasp of digital marketing tools (e.g. Meta Ads, Google Ads, email tools, SEO/analytics).

Experience with event planning and execution.

Familiar with CRM systems, referral programs, and influencer marketing.

Excellent communication and stakeholder management skills.

Creative thinker with strong project management skills.

Comfortable with data and metrics to make informed decisions.

Team player with leadership potential.

What We Offer:

A supportive and inclusive work environment.

Opportunities for professional development and growth.

Hands-on experience in employer branding and talent acquisition.

The chance to make a real impact on our employer brand and company culture.