MarTech Analytics Consultant

About Us

Innovate. Create. Elevate.

At Vertis, we are on a mission to constantly innovate and create exceptional digital solutions. Our goal is to elevate our clients brands and the experiences they deliver to their customers through the power of technology-driven creativity. Our people are the catalyst, empowering our clients to successfully transform their businesses - join our team of able, confident, and motivated superstars.

About the job

We are seeking a MarTech Analytics Consultant to lead the design, implementation, and optimization of marketing technology solutions that drive business growth and enhance customer engagement. The ideal candidate will have a strong background in HubSpot, Marketo, Adobe Campaign, and related marketing platforms, with the ability to translate client requirements into scalable and effective marketing automation strategies.

Key Responsibilities

• Implement and configure analytics solutions using Adobe Analytics (Adobe Web SDK) or similar for web and mobile platforms.
• Ensure proper data collection, event tracking, and user behavior analysis.
• Utilize tag management systems to deploy and manage tracking tags, rules, and data layers.
• Create and update tags, rules, and data layers to capture business-critical data.
• Troubleshoot and resolve tag-related issues in real-time.
• Create and maintain custom dashboards to track key metrics across platforms.
• Automate reporting to deliver performance insights to business stakeholders.
• Conduct quality assurance tests to ensure data accuracy and integrity across platforms.
• Collaborate with development teams to validate analytics implementations and resolve any tracking issues.
• Support integration and setup of cross-channel tracking across various analytics tools (cross- platform analytics) to provide unified insights across web, mobile, and other digital channels.
• Work closely with marketing, development, and product teams to align analytics with business goals.
• Provide training on analytics tools and reporting best practices

Requirements and Qualifications

• Proven 5+ years of experience in digital analytics, MarTech consulting, or a similar role.
• Hands-on experience with Adobe Analytics, Adobe Web SDK, Adobe Launch, or similar analytics and tag management platforms.
• Strong understanding of event tracking, data layers, and web/mobile analytics implementations.
• Familiarity with front-end technologies (HTML, CSS, JavaScript) for troubleshooting tracking issues.
• Create and update tags, rules, and data layers to capture business-critical data
• Troubleshoot and resolve tag-related issues in real-time
• Create and maintain custom dashboards to track key metrics across platforms.
• Automate reporting to deliver performance insights to business stakeholders
• Conduct quality assurance tests to ensure data accuracy and integrity across platforms
• Collaborate with development teams to validate analytics implementations and resolve any tracking issues
• Support integration and setup of cross-channel tracking across various analytics tools (cross- platform analytics) to provide unified insights across web, mobile, and other digital channels.
• Work closely with marketing, development, and product teams to align analytics with business goals
• Provide training on analytics tools and reporting best practices
• Attend all the required training.

Benefits

• Competitive pay
• Medical benefits
• International and multicultural work environment
• Continuous training and development opportunities
• Birthday leave to celebrate your special day
• Career growth in a dynamic, fast-growing company

Our Hiring Process

After submitting your application, our Talent Acquisition team will review your profile. If your skills and experience align with the role, well get in touch to discuss the next steps. Please be cautious of recruitment fraud, only engage with emails from our official that end with @vertis.digital domain.

Vertis is proud to be an Equal Opportunity Employer. We believe that diversity of thought, background, and experience drives innovation and success. That's why were committed to building and nurturing a team that reflects a wide range of perspectives, abilities, identities, and experiences. At Vertis, every voice matters, and together, we achieve more. We appreciate all applications; however, only shortlisted candidates will be contacted. Thank you for your interest.

The use of artificial intelligence tools, including language models such as ChatGPT, during the interview process is strictly prohibited and will result in the disqualification of your application.