Job Description:
Job Summary
The Senior Manager, Brand & Sales Marketing is responsible for driving integrated go-to-market strategy and proposal development within the Health vertical, with a focus on magazine and cross-channel opportunities. This role leads strategic positioning and packaging for client proposals, particularly within the pharmaceutical sector, and supports revenue growth through innovative, brand-driven marketing solutions.
Working closely with Sales, Marketing, Editorial, and other cross-functional teams, this position shapes compelling narratives and scalable frameworks that translate editorial initiatives into high-impact client opportunities. This is a hybrid work position.
Key Responsibilities
Integrated Go-To-Market Strategy
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Develop and package cross-channel marketing materials aligned with Health initiatives
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Translate editorial concepts into client-ready opportunities
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Build visually compelling presentations and strategic narratives
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Equip Sales and Marketing teams with scalable positioning frameworks
Proposal Development & Sales Partnership
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Collaborate with Sales to shape client strategies and support key accounts
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Serve as the strategic magazine lead within integrated proposals
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Guide positioning, packaging, and client-facing recommendations
Brand Positioning
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Create clear, differentiated marketing narratives across magazine and multi-channel environments
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Ensure consistency of messaging across materials and proposals
Cross-Portfolio Innovation
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Partner with marketing and editorial leadership to develop new tentpoles, franchises, and integrated programs
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Align solutions with client demand and portfolio-wide objectives
Cross-Functional Collaboration
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Work closely with editorial, research, product, marketing, activation, and account strategy teams
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Ensure alignment from concept development through market launch
Qualifications
Experience:
5+ years of experience in brand marketing and/or pre-sales RFP marketing within a digital publisher or media organization
Experience supporting pharmaceutical clients and integrated proposals preferred
Skills & Abilities:
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Strong understanding of publishing, magazine marketing, and cross-channel storytelling
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Proven ability to develop insight-driven proposals and go-to-market materials
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Excellent creative writing and storytelling skills
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Advanced presentation development skills (PowerPoint proficiency required)
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Strong communication skills across sales, editorial, marketing, and client audiences
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Highly collaborative with ability to drive initiatives independently
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Strategic mindset with strong business acumen
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Ability to manage multiple priorities in a fast-paced environment