Bangkok, Bangkok, Thailand
Digital Activation Specialist
Job Description:
Position Title: Digital Marketing Developer
Work based Location: Bangkok office
Report to: Head of the Marketing
Responsibilities;
- Handle the full lifecycle of the brands mobile app-from setup and design to launch, daily operations, and ongoing support.
- Manage website content and visuals, ensure user-friendly experience, coordinate updates with developers, and track analytics for performance improvement.
- Plan and execute campaigns across social media, search ads, email, and content marketing to boost brand visibility, generate leads, and drive sales.
- Run multi-channel campaigns (digital ads, mobile app, loyalty programs) and use CRM tools for audience segmentation and data analysis.
- Create engaging, culturally relevant content, manage all platforms, and respond promptly to audience interactions.
- Develop high-quality content for websites, social media, and newsletters, ensuring SEO optimization and brand compliance.
- Plan and manage paid campaigns on Google Ads and social platforms, monitor performance, and optimize using data insights.
Qualifications;
- Bachelor's degree minimum in Marketing, Communications, Digital Technology, or a Business-related field.
- Minium 5 years of hands-on experience in digital marketing, online sales/marketing execution, and mobile/website campaign activation.
- In-depth knowledge of digital activation techniques, SEO, social media marketing, email marketing, and PPC campaign management.
- Expertise in using key digital platforms, including Google Analytics, social media management tools, and email marketing software.
- Strong self-leadership, excellent data/metric analysis abilities to optimize campaigns, and the capacity to manage campaign budgets and targets.
- Proficiency in both English and Thai for communication and presentations.
- Ability to travel upcountry occasionally.