Bangkok, Bangkok, Thailand

Digital Activation Specialist

 Job Description:

Position Title: Digital Marketing Developer

Work based Location: Bangkok office

Report to: Head of the Marketing

Responsibilities;

  • Handle the full lifecycle of the brands mobile app-from setup and design to launch, daily operations, and ongoing support.
  • Manage website content and visuals, ensure user-friendly experience, coordinate updates with developers, and track analytics for performance improvement.
  • Plan and execute campaigns across social media, search ads, email, and content marketing to boost brand visibility, generate leads, and drive sales.
  • Run multi-channel campaigns (digital ads, mobile app, loyalty programs) and use CRM tools for audience segmentation and data analysis.
  • Create engaging, culturally relevant content, manage all platforms, and respond promptly to audience interactions.
  • Develop high-quality content for websites, social media, and newsletters, ensuring SEO optimization and brand compliance.
  • Plan and manage paid campaigns on Google Ads and social platforms, monitor performance, and optimize using data insights.

Qualifications;

  • Bachelor's degree minimum in Marketing, Communications, Digital Technology, or a Business-related field.
  • Minium 5 years of hands-on experience in digital marketing, online sales/marketing execution, and mobile/website campaign activation.
  • In-depth knowledge of digital activation techniques, SEO, social media marketing, email marketing, and PPC campaign management.
  • Expertise in using key digital platforms, including Google Analytics, social media management tools, and email marketing software.
  • Strong self-leadership, excellent data/metric analysis abilities to optimize campaigns, and the capacity to manage campaign budgets and targets.
  • Proficiency in both English and Thai for communication and presentations.
  • Ability to travel upcountry occasionally.