We are seeking a results-driven SEO Specialist to develop, implement, and optimize search engine strategies that drive organic growth. The ideal candidate will have hands-on experience in both technical and content-driven SEO, and a proven track record of improving search visibility. 

Key Responsibilities:

Strategy & Planning

• Develop and implement comprehensive SEO strategies aligned with business and marketing goals.
• Conduct keyword research, competitive analysis, and content gap assessments to identify growth opportunities.
• Collaborate with content, creative, and web development teams to ensure SEO best practices across all digital assets.

On-Page Optimization

• Optimize website content, metadata, internal linking, and site architecture for improved rankings and user experience.
• Ensure all web pages follow on-page SEO best practices, including title tags, meta descriptions, header structures, and image optimization.
• Work with copywriters to create SEO-friendly content that drives engagement and conversions.

Technical SEO

• Conduct technical site audits to identify crawl, indexation, and performance issues.
• Collaborate with developers to resolve technical issues such as site speed, mobile responsiveness, structured data, redirects, and canonicalization.
• Monitor and maintain XML sitemaps, robots.txt, and schema markup.

Off-Page Optimization

• Develop and execute link-building strategies to strengthen domain authority and search rankings.
• Manage outreach efforts, partnerships, and digital PR initiatives to build quality backlinks.
• Monitor backlink profiles and ensure compliance with Google Webmaster Guidelines.

Performance Tracking & Reporting

• Monitor SEO performance using tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and Moz.
• Provide regular performance reports with insights and actionable recommendations.
• Stay updated on algorithm updates, SEO trends, and emerging search technologies (e.g., voice search, AI-driven SEO).

Qualifications & Skills:

• Bachelors degree in Marketing, Communications, Computer Science, or a related field.
• 3-5 years of proven experience in SEO. 
• Agency experience is highly preferred.
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools such as Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and Moz.
• Familiarity with HTML, CSS, and basic JavaScript for technical SEO implementations.
• Experience with CMS platforms (WordPress, Shopify, Drupal, etc.).
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Knowledge of content marketing, keyword intent, and SEO copywriting.
• Excellent communication, project management, and collaboration skills.
• Certifications in Google Analytics, HubSpot, or SEO-specific platforms are a plus.