Marketing Executive

About Vispera

As Vispera, we offer Image Recognition and Data Analytics-based retail execution and tracking services to the key players in the retail and FMCG industry. With our products Storesense and Shelfsight and our exquisite customer service, we provide our clients with perfect store solutions that radically change their way of running and monitoring their field operations.

Why Us?

• We value and foster expert knowledge!
• We encourage ourselves for personal and professional growth!
• We listen to and try to understand each other at all times!
• We deeply believe in Do what you say, say what you do!

Role Highlights:

• Conduct market research to identify trends and opportunities for growth.
• Manage and contribute to our sales and marketing content in terms of presentations, website, blog posts, one-pagers and flyers, social media posts, visual materials in physical events with support from our in-house design team.
• Monitor and analyze the performance of marketing campaigns and make recommendations for improvement.
• Research, identify, and record key stakeholders and prospects in our target CPG and retailer accounts; maintain these lists in our CRM system.
• Support Co-CEOs and sales teams in our go-to-market activities by providing them with key prospect lists and reaching-out content in designated areas and topics.
• Research and identify key marketing events in relation to our business.
• Manage our relationships with our 3rd party PR agency.
• Manage our social media presence and our social media posting activities with support from our 3rd party PR agency.
• Carry out competitor research and record competitive activities in our internal repository.

Unique Strengths You Bring to the Table:

• 2+ years of hands-on experience in marketing.
• Very good command of English, both written and oral, is a must.
• Strong oral and written communication skills (copywriting experience is a plus).
• Understanding of visual content and ability to provide briefs to design teams.
• Very good command of MS Office tools.
• Good command of CRM systems such as Zoho, HubSpot, etc.
• Good command of B2B leads identification and management services such as Apollo and LinkedIn Sales Navigator.
• Working professional knowledge of websites, social networks and digital ad technologies.
• Conducting tasks in a methodical and systematic manner.
• Passion for technology, coupled with a keen interest in staying updated with the latest trends and advancements in the field.

Exclusive Perks Just for You:

• Hybrid Work Option: It would be great to meet up in person one day a week 😊
• Private Health Insurance: We've got your well-being covered!
• Meal Card: A special touch to spice up your day!
• Transportation Support: Let us take care of your travel expenses!
• Continuous Learning and Development Opportunities: Access to training programs with contracted companies.
• In-House Events and Team-Building Activities: Moments filled with collaboration and fun.