Adobe Target Architect

Location: Chennai

Years of Experience: 7-11 Years

Prerequisite skills: Adobe Target Architect

Job Description:

Seeking an experienced Adobe Target Architect to lead personalization and optimization initiatives across digital platforms. The ideal candidate will have deep expertise in Adobe Target, with additional experience in Adobe Edge and a strong understanding of Adobe Journey Optimizer (AJO). Familiarity with Customer Data Platforms (CDP) is a plus.

Key Responsibilities:

• Architect and implement Adobe Target solutions for personalized experiences across web and mobile platforms
• Collaborate with cross-functional teams to integrate Adobe Edge for real-time decisioning
• Provide strategic guidance on AJO capabilities and journey orchestration
• Work with marketing and data teams to align personalization strategies with business goals
• Ensure scalable and maintainable architecture for Adobe Experience Cloud integrations
• Support CDP-related initiatives and audience segmentation strategies

Required Skills:

• Strong hands-on experience with Adobe Target architecture and implementation
• Exposure to Adobe Edge and its integration capabilities

Should Have:

• High-level understanding of Adobe Journey Optimizer (AJO)

Good to Have:

• Familiarity with Customer Data Platforms (CDP) and audience management