Marketo Developer

Location: Hyderabad

No. of positions open: 2

Years of Experience: 7-12 Years

Prerequisite skills: Marketo Admin and configuration

Job Description:

Responsibilities

• Configuration on technical needs of Marketo tool and third party integrations
• Manage the Marketo integrations and API integrations with Salesforce to ensure effectively leads are processing
• Help in documenting integrations and the system connected ecosystem is up to date with ongoing process enhancements
• Building email and landing page templates in content builder and Velocity Scripting
• Working closely with the strategy team to understand requirements and technical specifications for fast delivery
• Building and testing user journeys
• Creating in depth test plans to make sure all possible scenarios are tested properly before deployment
• Understanding the end to end experience of emails and forms landing pages from creation to deployment and reporting
• Being the liaison in troubleshooting a myriad of data or technical challenges
• Working with vendor development teams and the business to find resolutions
• Lead Coordinate with QA UAT and Go Live Activities

What Were Looking For

• The ideal candidate will have experience on the development side of Marketo technical work required in the Marketo Database Marketing Activities Design Studio activities and other API integrations
• Candidate must have hands on experience with JSON as Marketo Developer work involves either accessing Marketo API or Webhooks and connecting other tools and systems within our Marketing Technology ecosystem
• Ability to pick up on new technologies and tackle challenges quickly isa must The candidate will work with a global team
• Understanding of Software Development Lifecycle SDLC
  Strong SQL Skills
• Willing to work in Eastern Standard Time zone Nightshift

Basic Qualifications

• Minimum 3-5 years of experience with hands on development in marketing automation tools like Marketo and Salesforce
• Marketo technical certification or equal level of expertise
• Assist in managing project exports detailed data analysis and integration API calls
• Stay on top of marketing automation developments industry trends and best practices particularly in relation to demand generation and optimized integration performance
• Identify how new features and functionality within Marketo can be leveraged internally and by clients to continuously enhance campaign performance and automated integration processes
• Work with IT and other teams on how to best configure Marketo with SFDC as well as other third party integrations
• Ability to articulate demand generation nurturing and scoring principles to all levels of expertise and integrate this data seamlessly in Marketing Technology ecosystem
• Ability to create execute and troubleshoot complex programs and integrations
• Able to work on Excel HTML Marketo API CSS and JavaScript
• Detail oriented self-starter who can multitask well in a fast paced growth driven environment
• Experience with results oriented marketing technology with proven history in optimizing results
• Ability to continuously learn and develop new skills to maintain technical currency
• Strong problem solving critical thinking troubleshooting and analytical skills to set up and interpret logic data and rule relationships
• Excellent verbal and written communication skills
  Demonstrated listening analytical organizational and time management skills
• Demonstrated ability to work independently and cross functionally including in high pressure situations
• Recommends development and configuration strategies received minimal guidance Uses subject matter expertise to advise others

Preferred Qualifications

• Good hands on experience using Marketo Engage marketing automation software building integrations Webhooks Database management Landing pages munchkin tracking etc.,
• Familiarity with marketing campaign integrations in Marketo On24 CVENT LinkedIn platform integrations
• Familiarity with Safe Agile Framework preferred
• Exposure to Salesforce and other lead generation marketing automation and CRM software and systems and development