B2B Marketing and Lead Generation Specialist

The Marketing and Lead Generation Specialist is responsible for growing new business in existing and new geographies. The main duty is to strategize and implement tactics that attract new business accounts. They report and coordinate with the Head of Business Development to reach out to potential clients and engage them through powerful content and marketing collateral.

Job Requirements 

The right candidate

• Should have at least 2+ years’ experience in Business Management Consulting, Quantitative Investment, Marketing or Strategy 

• Should be a structured thinker and is comfortable in highly quantitative and or technical business settings 

• Should have a proven interest in Marketing and Analytics. engineering and Quantitative Education is a plus

• experience or Knowledge of Programmatic Marketing, Inbound lead generation and in B2B sales is a plus 

• Familiarity with Mixpanel, Google Analytics, Segment, Marketing automation tools is a plus  

• Familiarity with scripts and libraries: Javascript, sql, python,pandas and spark is a plus

Key Responsibilities

• Monitor the execution of the marketing and lead generation strategy of Vneuron across its different business lines and for multiple product offering 

• Own Vneuron’s inbound strategy including  content strategy across business lines, define, and monitor KPIs 

• Coordinate the creation of content such as white papers, research, reports, blog posts and other assets

• Monitor Vneuron’s lead Generation funnel, implement tactics for converting traffic into leads 

• Analyze marketing effort return, optimize content, campaigns and technology to increase  the volume of leads while keeping cost of customer acquisition within the desired brackets 

• Work with sales team to qualify prospects and initiate engagement via telephone and mass email communication

• Track all results and create a clear reporting system for management

• Ensure new business goals are met monthly

Who You Are

• High-energy personality with an infectiously positive attitude

• Ambitious, motivated, and sales-minded

• Someone who excels in a dynamic, results driven environment

• A problem solver and critical thinker

• Entrepreneurial