Business Development Executive

Job Summary

The ideal role holder will be responsible for driving business growth, identifying new market opportunities and building strong relationships with key stakeholders. The role requires excellent communication skills, strategic thinking and deep understanding of the region to be served.

Principal Accountabilities

• Drive business growth by identifying new opportunities, expanding market reach and increasing revenue.
• Conduct thorough market research and analysis to identify market trends, customer preferences and competitive landscapes including gathering and interpreting data, monitoring industry developments, and staying updated on market dynamics to inform business decisions.
• Identification and generation of leads through various channels, including networking, cold calling, referrals, and industry events.
• Establishing and maintaining relationships with clients, distributors and other key stakeholders.
• Taking ownership of the sales process, from lead qualification to deal closure.
• Collaboration with cross-functional teams, to align business strategies, share market insights, and coordinate efforts for effective execution.
• Monitoring and analyzing sales performance, key metrics and business development activities.

Key Tasks and Responsibilities

• Identifying and evaluating business opportunities
• Negotiation and contract closure with clients, distributors and partners.
• Lead generation and prospecting
• Building and maintaining relationships
• Relationship management
• Collaboration with internal teams.
• Monitoring sales performance

Internal Interactions

• Sales
• Marketing
• New Product Development
• Credit Control
• Customer service
• Commercial control

External Interactions

• Clients
• Distributors

Key Skills

Behavior

• Strong sales and business development skills, ie. Identifying opportunities, negotiating deals and sales closure.
• In-depth knowledge of the industry including market trends, consumer behavior and competitor activities.
• Communication and interpersonal skills
• Strategic thinking

• Relationship building
• Adaptability and flexibility
• Analytical and problem-solving skills.
• Team player

Knowledge

Core competencies

• Market analysis
• Business planning and strategy
• Relationship management
• Sales and persuasion
• Networking and relationship building
• Customer focus
• Adaptability and agility
• Problem solving and decision making

Qualifications

Experience

• Bachelors degree in Business Administration, Marketing or a related field.
• Proven experience in business development or sales within the FMCG industry
• Strong knowledge of the FMCG market landscape, trends and customer dynamics, Excellent communication and interpersonal skills, with the ability to build and maintain relationship with clients and key stakeholders.
• Strong analytical and problem-solving skills.
• Proficiency in Microsoft Office Suite
• At least 3 years in a similar position.