MARCOM Manager

Job Requirements:

• Candidate must possess at least a Bachelor's Degree in Marketing, Public Relations, Mass Communication, Business Administration or equivalent.
• Preferably with at least 5–7 years of working experience in Marketing Communications, Branding, Public Relations or Digital Marketing with managerial or supervisory experience.
• Strong knowledge of integrated marketing communications, brand management, public relations, digital marketing, social media management and advertising.
• Proven ability to develop and implement marketing communication strategies, campaigns and initiatives aligned with business objectives.
• Proficient in digital marketing tools, social media platforms and marketing analytics.
• Candidate must be able to work at Senai, Johor area.

Job Responsibilities:

• Develop, plan and implement marketing communications strategies and annual marketing plans to enhance brand awareness, corporate image and market positioning.
• Manage corporate branding, public relations and marketing communications to ensure consistent brand messaging and visual identity across all communication channels.
• Lead the planning, coordination and execution of marketing campaigns, promotional activities, corporate events, exhibitions and other marketing initiatives.
• Work closely with cross-functional teams, external agencies, vendors and business partners to ensure effective execution of marketing activities and alignment with business objectives.
• Develop and manage the marketing communications budget to ensure effective allocation and utilization of resources.
• Monitor, analyze and evaluate marketing campaign performance, digital engagement and marketing effectiveness, and recommend improvements where necessary.
• Conduct market research and monitor industry trends, competitor activities and emerging marketing practices to identify opportunities and continuously improve marketing strategies.
• Lead, guide and motivate the marketing communications team to ensure effective execution of marketing plans and achievement of departmental objectives.