SMO

Job Title: Social Media Optimization (SMO) Specialist

Job Summary: The SMO Specialist is responsible for improving the visibility and engagement of the companys brand on social media platforms. The ideal candidate will develop, implement, and manage social media strategies that grow our online community, increase brand awareness, and drive traffic to our website.

Key Responsibilities:

• Develop and execute social media strategies to increase brand visibility, engagement, and reach.
• Optimize social media profiles (Facebook, Twitter, Instagram, LinkedIn, etc.) to ensure best practices and SEO techniques are followed.
• Create and curate high-quality, engaging content for social media channels.
• Manage daily social media activities, including posting, responding to comments, and engaging with followers.
• Monitor and analyze social media performance using analytics tools to track success and identify areas for improvement.
• Stay up-to-date with the latest trends, tools, and technologies in social media marketing and incorporate them into strategies.
• Collaborate with marketing, design, and content teams to align social media campaigns with overall marketing goals.
• Plan and manage social media advertising campaigns (paid ads) across various platforms.
• Perform competitor analysis to ensure the brand is effectively positioning itself within its industry.

Skills and Qualifications:

• Bachelor's degree in Marketing, Communications, or related field (preferred).
• Proven experience in social media marketing and optimization.
• In-depth knowledge of various social media platforms and their best practices.
• Strong understanding of SEO, social media algorithms, and engagement strategies.
• Excellent communication and writing skills.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social, etc.).
• Analytical mindset with the ability to interpret data and generate actionable insights.

Experience:

• Minimum of 2-3 years of experience in social media marketing, content creation, or a related field.
• Experience with paid social media campaigns and budgeting is a plus.

Personal Traits:

• Creative thinker with strong problem-solving skills.
• Detail-oriented and able to manage multiple projects simultaneously.
• Ability to work independently and as part of a team.