Product Marketing Manager

Hi, were Walla!

We believe movement is happiness. By revolutionizing the fitness industrys software, we help boutique fitness studios get and keep more people moving. When your neighborhood fitness studio succeeds, the ripple effect is massive. We aim to make that ripple as big as possible like, tsunami big. How do we achieve this goal? We build what it takes to support the next generation of boutique fitness studios. This means simple, smart, and flexible software built by a team that is obsessed with making our clients happy. We care about the long game, but ensure our clients lives are easier in the short term too. And what do we do to make sure we stay on track? We live by our core values:

• Hard work, together
• Big Hearted
• Always Learning
• Build Raving Fans

Summary 

Were looking for a Product Marketing Manager to own the engine that turns product value into market impact. This role sits at the intersection of Marketing, Sales, and Product. Responsible for positioning, messaging, sales enablement, and go-to-market execution. This isnt about writing vague taglines. Youll be the translator between product and the market, shaping how studios understand Why Walla and equipping sales with the stories, tools, and proof they need to win more often against our competitors. As Walla grows, differentiation becomes critical. Studios have choices, and our success depends on showing up with a clear, confident story that connects to their needs. We need someone dedicated to shaping how Walla shows up in the market and ensuring every launch lands, every campaign has a strong message and every sales conversation starts with clarity. This role formalizes whats been happening and builds a repeatable GTM playbook.

What You'll Be Doing

Messaging & Positioning:

- Own the Why Walla narrative and ensure it shows up everywhere: website, SDR scripts, ads, demos.

- Build persona-driven messaging for studio owners, instructors, and consultants.

Sales Enablement:

- Create competitive battlecards, ROI calculators, one-pagers, and pitch decks.

- Lead monthly enablement sessions with SDRs and AEs.

- Maintain a central sales asset library.

Conversion Assets:

- Produce post-demo kits (recap decks, customer proof, ROI stats).

- Develop customer stories in multiple formats (video case studies, written success stories).

- Optimize messaging on conversion paths (demo CTAs, landing pages).

Market Intelligence:

- Track competitor pricing, updates, and positioning.

- Run 5-10 customer interviews per quarter to uncover buying drivers.

- Share insights via a monthly Market Pulse brief for sales + leadership.

Launches & Campaigns:

- Partner with Product and Growth Marketing to lead GTM for feature launches.

- Ensure launches hit on time with complete campaign support (site, email, sales tools).

KPIs You'll Own 

- Demo Opportunity Conversion Optimization 

- Time-to-Close: Reduce average cycle with sales enablement. 

- Increasing Competitive Win Rate 

- Content Production: Customer case studies, insight report, and enablement assets

Who You Are

- 5 - 7 years in B2B SaaS product marketing (ideally SMB focus).
- Strong background in positioning, messaging, and competitive differentiation.
- Experience creating high-impact sales enablement tools and driving adoption.
- Analytical and insight-drivenable to connect customer interviews and competitor research to GTM strategy.
- Highly collaborative with Sales, Product, and Marketing.
- Hands-on creator whos not afraid to roll up sleeves whether drafting messaging, producing a deck, or running a customer interview.

Bonus Points

- Experience in fitness, wellness, or vertical SaaS markets.
- Track record improving demo opp conversion and shortening sales cycles.
- Familiarity with PLG or hybrid sales motions.
- Comfortable producing video-based case studies and testimonials.

What We Have For You

- A mission-driven team reshaping the future of fitness tech
- A culture that values creativity, experimentation, and hustle
- Remote work environment
- Unlimited vacation policy
- Company-paid medical, dental, and vision plans / 50% covered for dependents
- Participation in company equity plan with a fast-growing company