We're hunting for a creative-athlete Social Media & Brand Manager to become Waterlily's public voice and rocket-fuel our growth. You'll own our story end-to-end, concepting punchy narratives in the morning, slicing thumb-stopping Reels by lunch, then diving into analytics to spin the next viral hook before dinner. If you think in TikTok trends, dream in LinkedIn thought-leadership threads, and treat data like jet fuel, this high-ownership seat is yours to shape. Bring the grit, range, and mission-led heart; well hand you the autonomy, mentorship, and AI-powered tool-stack to build a category-defining brand that helps families face long-term care with confidence. Titles don't impress us, outsized results and lightning-fast iteration do.

About Us

Waterlily uses AI to help families prepare for the largest financial and medical event in their lives, long-term care (LTC). Through comprehensive care planning and optimization, Waterlily is bending Americas multi-trillion dollar LTC cost curve.

Our Team & Culture

We've built a high-performance team culture based on three core principles:

Mission-Driven Excellence

• We're deeply committed to transforming how families prepare for long-term care
• Every team member genuinely believes in our mission and understands its importance
• We prioritize work that drives meaningful impact for our customers and company

Be a Potato: Growth & Resilience

• We embrace challenges and adapt quickly - like potatoes that grow under any circumstances
• We make decisions swiftly while remaining thoughtful and open to iteration
• We focus on execution and results rather than just effort, recognizing that input doesn't necessarily equal output
• We value team members who show unlimited potential for growth and understanding

Radical Transparency & Support

• We practice direct, honest communication while maintaining empathy and respect
• Feedback flows freely in all directions - from intern to leadership and back
• We begin meetings with brief check-ins to understand each other's context
• We create safe spaces for vulnerability and authentic collaboration
• We maintain high standards while supporting each other's growth and wellbeing

Our team comprises some of the brightest, most ambitious, playful, and friendly people you'll meet. You'll be working closely with our co-founding Waterlily team, Lily, Evan below.

Lily Vittayarukskul, our CEO, is a patented inventor who started college at 14, attending UC Berkeley, was working at NASA when she was 16, and lead product and engineering at IoT medical device startups for years before founding Waterlily.

Evan Ehrenberg, our COO, is a member of Forbes 30 Under 30, started college at 11, also attending UC Berkeley, and then continued on to his Ph.D. in computational neuroscience at MIT at 16 before dropping out at 21 to found Clara Health, a clinical trials SaaS platform and B2B2C marketplace, which he sold 7 years later before joining Waterlily.

How We Work

• We optimize for remote-first collaboration while maintaining high productivity
• We emphasize contextual decision-making and practical solutions
• We prioritize deep work and focused execution over unnecessary meetings
• We consistently validate that we're working on the highest-impact initiatives
• We maintain a healthy, growth-oriented mindset while pushing for exceptional results

We're looking for teammates who share our values of integrity, empathy, and intelligent hard work - people who can see beyond their immediate role to understand both company needs and customer impact.

About You ⭐

We're seeking a talented Social Media & Brand Manager who embodies our values of resilience, execution focus, and mission-driven innovation. The ideal candidate isn't just a skilled creative they're a builder who sees beyond content to understand the larger business and human impact of their work.

What Makes You Stand Out

Growth Mindset & Adaptability

• You're a "potato" - able to grow and thrive under any circumstances
• You have a track record of rapidly learning new technologies and business domains
• You see challenges as opportunities and adapt quickly to changing priorities
• You're comfortable with ambiguity and can make swift, informed decisions

Innovation & Execution

• You have a history of building solutions that challenge traditional approaches
• You can point to specific examples where you've used automation or AI to multiply your impact
• You focus on getting things done rather than achieving perfection on the first try
• You have experience or strong interest in leveraging LLMs and offshore teams as force multipliers

Leadership & Communication

• You give and receive direct feedback with grace and professionalism
• You can clearly explain complex technical concepts to non-technical stakeholders
• You're comfortable leading discussions and driving decisions
• You naturally build trust through transparency and reliable execution

Mission Alignment

• You're drawn to meaningful work that impacts families' lives
• You understand that sustained high performance requires maintaining personal wellbeing
• You're excited about joining a team that values both ambitious goals and sustainable pace
• You're genuinely interested in transforming how families prepare for long-term care

The Ideal Background

While we value potential over experience, you likely have:

• Demonstrated ability to own and deliver projects end-to-end
• Track record of improving team efficiency through automation and process innovation
• History of taking initiative and driving results without extensive oversight

We're not looking for someone who's done it all before we're looking for someone who has the raw talent and drive to help us pioneer new approaches to social media and brand strategy and implementation and team collaboration. If you're excited about pushing boundaries, learning rapidly, and making a real difference in people's lives, we want to talk to you.

About The Role

Were on a mission to help families and the professionals who support them navigate long-term care with confidence and peace of mind. As our Social Media and Brand Manager, you will be the voice of our brand and a key driver of our growth in a fast-paced, high-accountability startup environment. In this high-impact role reporting directly to the Founder, youll own our content strategy end-to-end across LinkedIn, Instagram, TikTok, X (Twitter), and YouTube, crafting narratives that deeply resonate with financial and care professionals and the families they serve.

You will work with significant autonomy to drive rapid audience growth and engagement across all platforms. Collaborating closely with our in-house designers, you'll produce compelling short-form videos and visual content that bring our mission to life. If you're a creative strategist who thrives on moving fast, iterating quickly, and owning big outcomes, this full-time role offers you the chance to build a category-defining brand from the ground up. As a small and passionate team, well be in the trenches with you together, well build one of the most impactful companies in this space, empowering families to face the long-term care journey with confidence and calm. (Please note: this is an in-house position for an individual we are not seeking agency services.)

Key Responsibilities ️

• Content Strategy & Ownership: Develop and execute a comprehensive multi-platform social media strategy (LinkedIn, Instagram, TikTok, X, YouTube) to drive brand awareness, follower growth, and engagement in line with our mission and business goals.
• Short-Form Video Production: Create, edit, and publish engaging short-form videos (TikToks, Reels, YouTube Shorts) and other multimedia content that effectively tells our story and captures the attention of busy professionals and families.
• Brand Voice & Storytelling: Craft and refine our brand voice to ensure all content is on-message and emotionally resonant. Tailor storytelling and messaging to connect with financial advisors, care professionals, and the families they support, positioning our startup as a trusted thought leader in long-term care.
• Visual Collaboration: Work closely with our in-house designers to produce high-quality visuals and graphics for posts. Ensure a consistent brand look and feel across all content, and inject creativity to make our mission and product offerings stand out.
• Community Growth & Engagement: Manage and grow our social media communities by actively engaging with followers (promptly responding to comments, messages, and discussions). Foster a vibrant community and dialogue around long-term care planning, turning followers into passionate advocates.
• Analytics & Optimization: Continuously monitor social media metrics and platform analytics (followers, views, engagement rates, click-through rates, conversions). Use data-driven insights to optimize content and publishing schedules, experiment with new approaches, and meet ambitious growth KPIs.
• Trend Monitoring & Innovation: Stay on top of emerging social media trends, platform updates, and viral content formats. Proactively experiment with innovative content ideas and growth hacks (from new TikTok trends to LinkedIn post formats) to keep our brand ahead of the curve and highly relevant.
• Strategic Alignment & Collaboration: Work hand-in-hand with the Founder to ensure our content strategy aligns with overall company goals and product launches. Provide regular updates on social growth, share community insights, and help shape campaigns that amplify our mission and brand.

Key Skills & Qualifications

• Experience & Track Record: 3+ years of experience in social media management, content marketing, or a related role, with a proven track record of growing and engaging audiences. (Startup or high-growth environment experience building a brand presence is a big plus.) A bachelors degree in Marketing, Communications, or a related field is preferred but not required.
• Exceptional Storytelling & Writing: Outstanding copywriting and storytelling skills, with the ability to craft compelling narratives and adapt tone for different platforms and audiences. You know how to communicate in a professional voice that still feels authentic and relatable to our audience of financial and care professionals.
• Short-Form Video Expertise: Hands-on expertise in creating viral short-form videos. Proficiency with video editing tools like CapCut (or similar apps/Adobe Premiere) to produce polished, engaging TikToks and Reels is essential. You have an eye for snappy, creative video content that drives shares and comments.
• Design & Creative Toolset: Experience creating eye-catching visuals for social media. Competence with graphic tools such as Canva (and ideally Adobe Creative Suite) to design infographics, thumbnails, and other social graphics. A strong visual sense to ensure all content is on-brand and high-quality.
• Social Platform Mastery: Deep understanding of LinkedIn, Instagram, TikTok, X (Twitter), and YouTube you know what content works best on each, and youre up-to-date on each platforms features, algorithms, and best practices. Demonstrated ability to tailor content strategy to different channels and scale each channels followership and engagement.
• Analytical & Data-Driven: Data-savvy mindset with experience using analytics tools (e.g. native platform insights, Google Analytics, social media dashboards) to interpret performance and guide decisions. You set goals, measure results, and refine your approach based on what the data shows, always aiming to improve key metrics.
• Strategic & Creative Thinker: Ability to think big-picture with content campaigns that support business objectives, while also being creative and scrappy in execution. You can brainstorm a bold idea one moment and roll up your sleeves to get it done the next, balancing strategic planning with hands-on delivery.
• Highly Self-Directed & Accountable: A self-starter with an owner mentality you thrive in an environment with high autonomy and responsibility. You take initiative, manage your own time effectively, and consistently deliver results without need for micro-management. (You eagerly learn new skills and solve problems on the fly to meet challenges.)
• Collaboration & Communication: Excellent communicator and team player. You can effectively collaborate with designers and leadership, share your vision, and also embrace feedback. Experience working directly with founders or cross-functional teams is a plus, as is comfort working in a remote/global team setting.
• Passion & Domain Insight: Genuine passion for our mission to transform how families plan for long-term care. You bring empathy and cultural awareness to your content, understanding the sensitivities around aging, healthcare, and finance. Prior experience or knowledge in personal finance, insurance, or elder care is a bonus it will help you better connect with our professional audience and craft truly meaningful stories.

Why Join Us?

• Backed by top VCs: Our largest investor, Insight Partners, is a leading multi-billion dollar global firm renowned for backing innovative companies like Wiz, Calm, and Monday, and helping them grow to become industry leaders. Our Seed round was massively oversubscribed and saw many of our enterprise customers and prospects investing directly.
• Customers Love Us: Check out some of our latest success case studies and customer testimonials and see why our customers love us so much.
• Industry Giants Onboard: After launching in March this year weve already closed 3 Fortune 100 customers, 4 insurance carriers, one of the largest LTC providers in the Midwest, and one of the largest insurance distributors in the US.
• Direct Mentorship and Development from our Co-Founders: Receive guidance and resources to develop your skills and become an operator unlike anything this industry has seen before.
• Growth Opportunities: Learn to run your own product, directly interface with the enterprise executives who are our customers, work across multiple departments, and gain diverse experience that will propel your career forward.
• Impact: Play a key role in shaping the future of our company and making a tangible difference for families across America and the world.
• Dynamic Environment: Work in a fast-paced, innovative startup culture that encourages creativity and out-of-the-box thinking.

How to Apply:

If you're ready to take on a challenging and rewarding role, we want to hear from you! Please send your resume and a brief cover letter explaining why youre the perfect fit for this position to careers@joinwaterlily.com

Equal Opportunity Employer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status.