Hati Health | Growth Marketing Manager

Overview

Hati Health is seeking an experienced Growth Marketing Manager to develop and implement data-driven strategies that accelerate our market penetration and user acquisition. In this pivotal role, you'll oversee our growth marketing initiatives, optimize conversion funnels, and scale our family health marketplace through innovative digital marketing approaches. This position requires a strategic thinker who can both build comprehensive marketing strategies and drive hands-on execution to deliver measurable results.

Key Responsibilities

Strategy Development

• Create and implement a comprehensive growth marketing strategy aligned with business objectives

• Develop multi-channel acquisition frameworks to drive customer growth across our marketplace

• Design and optimize conversion funnels for both healthcare consumers and B2B clients

• Establish clear KPIs and growth metrics for all marketing initiatives

• Collaborate with leadership to identify new market opportunities and growth levers

Campaign Execution

• Lead end-to-end execution of growth campaigns across digital channels

• Oversee paid acquisition efforts including SEM, social media advertising, and display networks

• Implement and optimize SEO strategies to increase organic traffic and conversions

• Design and execute email marketing programs to nurture leads and retain customers

• Manage performance marketing budget to maximize ROI and customer acquisition efficiency

Analytics & Optimization

• Build robust tracking and attribution systems to measure marketing performance

• Conduct regular A/B testing to optimize landing pages, user flows, and messaging

• Analyze user behavior data to identify opportunities for conversion improvement

• Prepare detailed performance reports with actionable insights for stakeholders

• Continuously refine marketing strategies based on performance analytics
  

Experience

• Bachelor's degree in Marketing, Business, or related field

• 5+ years of growth marketing experience with demonstrable results in scaling digital businesses

• Proven track record in ecommerce marketing with experience in customer acquisition and retention

• Experience with healthcare or marketplace business models preferred

• Background in developing and implementing successful digital marketing strategies

• History of managing substantial marketing budgets with positive ROI

Skills

• Strong analytical capabilities with proficiency in marketing analytics tools and attribution modeling

• Expert in performance marketing channels (Google Ads, Meta Ads, etc.)

• Experience with marketing automation, CRM systems, and email marketing platforms

• Data-driven mindset with ability to translate insights into actionable strategies

• Excellent project management and cross-functional collaboration abilities

Our Culture

At Hati Health, we embrace a dynamic startup culture where innovation thrives and every team member directly impacts our growth trajectory. We value individuals who demonstrate resourcefulness, adaptability, and the ability to excel in an environment of rapid change.

Our ideal candidate brings an entrepreneurial mindset. Someone comfortable wearing multiple hats, solving complex problems creatively, and driving initiatives forward with minimal supervision. We foster a collaborative atmosphere where ideas are freely shared, feedback is embraced, and team members are empowered to take calculated risks.

If you're energized by building something meaningful from the ground up, thrive under pressure, and are passionate about transforming family and women's healthcare access, you'll find a home within our mission-driven team.

About Hati Health

Hati Health is a fast-growing family health marketplace connecting families with quality healthcare providers while offering comprehensive workplace benefits solutions for employers. We're transforming how families access and experience healthcare through our innovative platform.