Marketing Manager

Were searching for a driven and experienced Marketing Manager to spearhead the launch and growth of pricing co-pilot for Amazon/Shopify sellers. This role entitles building a category and empowering e-commerce sellers with cutting-edge pricing intelligence. Youll own the strategy and execution, driving user acquisition and establishing the product as the go-to solution in the market.

Working closely with the Art Director and Art Manager as well as with cross disciplinary teams. Executing to the best of your ability within a game dev environment and deadlines.

Responsibilities

• Develop & Execute GTM Strategy: Craft and implement a data-driven go-to-market strategy, encompassing product positioning, messaging, and channel mix, with a focus on early traction and rapid scaling.
• Own Performance Marketing: Plan and execute performance marketing campaigns across key channels (Affiliate marketing, Google Ads, Social Media, etc.), tracking spend and optimizing for customer acquisition cost (CAC) and lifetime value (LTV).
• Content Marketing: Create high-impact content (blog posts, case studies, webinars, etc.) that educates and engages our target audience, positioning Lasker AI as the thought leader in AI-powered pricing for e-commerce.
• Community Building & Engagement: Establish a strong online presence and foster a thriving community around Lasker AI, engaging with potential customers on relevant forums, social media groups, and industry events.
• Sales & Marketing Alignment: Work closely with the sales team to develop compelling sales collateral, provide product training, and ensure seamless lead handover and conversion.
• Experiment & Iterate: Continuously test and refine marketing initiatives, analyzing data to identify growth opportunities and optimize campaign performance.

Requirements

• 3+ years of experience in B2B/B2C SaaS marketing, with a demonstrable track record of successfully launching and scaling new products, ideally in affiliate channels of acquisition business.
• Experience with affiliate mareking, understanding growthlooops.
• Deep understanding of paid acquisition channels (Tik-Tok, Google Ads, Facebook Ads, LinkedIn Ads, etc.), with a data-driven approach to campaign management and optimization
• Excellent writing and communication skills with the ability to create engaging and informative content that resonates with target audiences.
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics) to track key metrics and measure campaign effectiveness.
• A growth-hacking and results-oriented approach to marketing, with a passion for experimentation and finding creative solutions to drive growth.
• Solid understanding of the e-commerce landscape, including key challenges and opportunities faced by Amazon and Shopify sellers.
• Experience with HubSpot Marketing Hub and marketing automation tools.