Digital Marketing Strategist (Experienced)

Join our team as a Digital Marketing Strategist!

*Location: Nicaragua

*Applicants must have +1 year of experience managing Google Ads campaigns. 

Position Summary 

A Digital Marketing Strategist (DMS) at White Shark Media® is responsible for helping Small to Mid-Sized Businesses promote their company in digital media by developing successful ad campaigns on Google Ads & Microsoft Ads and delivering an exceptional client experience to maximize retention & growth opportunities.

The DMS is in charge of innovating client communication, report writing, building & optimizing online marketing campaigns, growing your current client portfolio & ensuring efficient use of clients' monthly online advertising budgets per our company's best practices while maintaining adequate turnaround times for each. Your main responsibility will be to keep your clients happy, develop a strong online marketing strategy, and help them achieve the desired results on their search engine platforms.

Responsibilities

#1 Creating & planning online marketing campaigns based on analysis, monitoring, review, and active decision-making, in accordance with client goals and budget.

• Create & optimize campaigns according to the client's goals, industry, and business model.
• Fully understand clients' business objectives and translate this into PPC strategy recommendations & execution.
• Perform daily account management on online search engines, through trend analysis and by making data-driven decisions.
• Keep pace with PPC industry trends and developments.
  
  

#2 Operate as the main client consultant, leading and advising via phone and email communication.

• Generate & deliver detailed monthly client reports.
• Keeping communication with the client as specified in the plan.
• Handling problems, concerns, or issues about the client accounts.
  
  

#3 Contribute to the development and implementation of new projects, activities, and processes that benefit the performance of the departments and the company.

• Cooperate with your department on any seasonal or extraordinary need that may arise.

#4 Upsell and grow the client's portfolio.

• Offer new features and services to clients
• Obtain client referrals from current clients

Required Skills

• Written & Spoken English Level: Advanced
• 1 or 2+ years of experience in Google Ads (must-have)
• Experience with Microsoft Ads, Meta Ads, SEO (complementary)
• Graduated in Marketing, Business or similar.
• Google Ads Certification

Why Choose Us?

• Competitive salary with growth opportunities
• Opportunity to shape your career path
• Collaborate with a +10-year PPC experience team
• Work in a supportive and innovative environment