Senior Community Manager

• Role: Senior Community Manager
  
• Modality: Hybrid LATAM
• Location: Managua, Nicaragua.

Application Requirements

Position Summary

The Senior Community Manager is responsible for managing and growing the social media presence of five different company brands, ensuring each maintains a distinct, consistent, and engaging presence across its relevant digital channels.

The ideal candidate has at least 5 years of professional experience in Community Management or Social Media Management across a minimum of two different companies and is comfortable managing multiple brands, priorities, stakeholders, and content calendars simultaneously.

They are equally comfortable writing a LinkedIn post, adapting content for Instagram, briefing a designer, reviewing a Reel, scheduling a week's content, responding to comments and DMs, building a ManyChat automation, analyzing performance data, and identifying ways to make the overall workflow more efficient.

Responsibilities

       #1 Social Media Marketing & Multi-Brand Management

• Develop and execute social media and communication strategies aligned with the objectives and KPIs of five different company brands.
• Manage the day-to-day social media presence of all assigned brands while maintaining the appropriate positioning, tone of voice, audience, and communication strategy for each.
• Create, adapt, schedule, publish, and optimize content across LinkedIn, Facebook, Instagram, YouTube, X, and emerging platforms.
• Adapt messaging, copy, creative formats, and calls-to-action according to each brand, audience, and platform.
• Develop and maintain monthly and weekly content calendars across all assigned brands.
• Identify opportunities to increase brand awareness, audience growth, engagement, traffic, community participation, and lead generation.
• Ensure all published content meets brand, quality, accuracy, and communication standards.
• Monitor social media trends, platform updates, audience behavior, and competitor activity to identify new growth opportunities.
• Proactively recommend new content formats, channels, campaigns, and engagement opportunities based on performance and market trends.
  
  #2 Content Development & Creative Coordination
• Translate marketing objectives, campaigns, company updates, and business priorities into compelling social media content.
• Write, edit, and optimize social media copy in advanced English for different brands, platforms, and audiences.
• Develop clear creative briefs and coordinate with designers, video editors, and other creative resources to produce required assets.
• Ensure creative teams receive clear requirements, references, deadlines, dimensions, messaging, and platform specifications.
• Review creative assets and provide actionable feedback before publication.
• Coordinate the production of graphics, carousels, short-form videos, Reels, Stories, thought-leadership content, promotional materials, and other social media assets.
• Repurpose and adapt existing content into platform-specific formats to maximize its reach and value.
• Maintain consistency in brand voice, visual identity, messaging, and quality across all five brands.
• Coordinate content approvals and follow up with relevant stakeholders to ensure deliverables are completed on schedule.
  
  #3 Publishing, Automation & Workflow Management
• Schedule, publish, and optimize content across all assigned social media channels.
• Manage publishing schedules across five brands while ensuring content is delivered accurately and on time.
• Use social media management and scheduling platforms to streamline publishing, monitoring, engagement, and reporting.
• Build and manage ManyChat automations for social media conversations, including automated DM flows, keyword triggers, comment-to-DM campaigns, FAQs, lead capture, and other community engagement workflows.
• Identify opportunities to automate repetitive social media, community management, and content processes without compromising quality or the customer experience.
• Leverage AI-powered tools to improve content adaptation, ideation, research, copywriting, workflow efficiency, and productivity.
• Maintain organized content libraries, publishing calendars, approval workflows, automation documentation, and campaign assets.
• Test and optimize automated workflows based on engagement, lead generation, and conversion performance.
• Continuously recommend improvements to social media processes, tools, templates, and workflows.
  
  #4 Community Management & Brand Reputation
• Monitor and manage comments, direct messages, mentions, reviews, and other community interactions across all assigned social media accounts.
• Maintain a consistent and professional response process across five different brands.
• Respond to community inquiries accurately and according to each company's tone of voice and communication guidelines.
• Proactively engage with followers, customers, prospects, partners, and relevant industry conversations.
• Use ManyChat and other automation tools to improve response times and scale community engagement where appropriate.
• Escalate customer concerns, sensitive comments, potential reputation issues, or business opportunities to the appropriate internal teams.
• Develop and maintain response guidelines and community management best practices for different brands and scenarios.
• Identify recurring audience questions, objections, feedback, and sentiment that can inform future content and marketing strategies.
• Protect and strengthen the online reputation of all assigned brands.
  
  #5 Performance Analysis & Optimization
• Monitor social media KPIs across all five brands and identify opportunities for continuous improvement.
• Track metrics including reach, impressions, engagement, follower growth, traffic, leads, video performance, community response rates, and other relevant indicators.
• Monitor the performance of ManyChat and other automated engagement campaigns, including conversations initiated, leads captured, engagement, and conversion where applicable.
• Prepare monthly social media performance reports with clear insights and actionable recommendations.
• Compare performance across platforms, content formats, campaigns, and brands to identify patterns and opportunities.
• Conduct ongoing testing of content formats, messaging, posting times, calls-to-action, automation flows, and other variables.
• Use performance data to continuously improve content, community, and channel strategies.
• Communicate key findings, risks, opportunities, and recommendations to Marketing leadership.

       #6 Cross-Functional Collaboration & Continuous Improvement

• Collaborate with Marketing, Design, Sales, Talent Acquisition, Product, and other internal teams as required to support company initiatives.
• Coordinate priorities and deadlines with multiple stakeholders while maintaining visibility into the status of social media deliverables.
• Contribute to campaigns, launches, employer branding initiatives, events, partnerships, and other projects requiring social media support.
• Identify new tools, technologies, AI capabilities, automations, and processes that can improve team productivity and output.

       #7 Contribute to the development and implementation of new projects, activities, and processes that benefit the performance of the departments and the company.

Required Skills & Qualifications

-Written English Level: Advanced English proficiency required. Excellent copywriting, editing, grammar, and communication skills.

-Spoken English Level: Advanced English proficiency required (C1 min). Ability to confidently communicate with English-speaking audiences and internal stakeholders

-Education: Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Advertising, Digital Media, Business, or a related field preferred.

-Experience: Minimum 5 years of professional experience in Community Management, Social Media Management, Digital Marketing, or a closely related role.

-Must have Community Management or Social Media Management experience at a minimum of two different companies and scheduling platforms.

-Proven experience independently managing multiple social media accounts, brands, business units, or client accounts simultaneously.

-Demonstrated experience managing the complete social media process, including content planning, copywriting, creative coordination, publishing, community engagement, and reporting.

-Experience coordinating designers, video editors, or other creative resources.

-Experience working with multiple stakeholders, priorities, and deadlines simultaneously.

Know-How & Certifications:

-Advanced understanding of major social media platforms, including LinkedIn, Facebook, Instagram, YouTube, and X.

-Hands-on experience with ManyChat or similar conversational marketing platforms.

-Experience building Instagram and Facebook DM automations, comment-to-DM flows, keyword triggers, lead capture sequences, FAQs, and automated audience engagement workflows.

-Experience integrating ManyChat with CRM, lead management, or marketing automation tools.

-Experience with automation platforms such as Zapier or Make.

-Experience with tools such as HubSpot, Metricool, Hootsuite, Buffer, Sprout Social, or similar platforms.

-Ability to manage multiple brands, calendars, deadlines, and stakeholders simultaneously.

-Strong understanding of social media analytics, reporting, and performance optimization.

-Experience with short-form video, Reels, and YouTube content optimization.

-Experience developing social media processes, templates, SOPs, automation workflows, or reporting frameworks.

-Experience using AI-powered content creation and productivity tools.

-Digital Marketing, Social Media, Analytics, Automation, or AI-related certifications are a plus.