Product Marketing Specialist

Role: Product Marketing Specialist

• Location: Applicants from Nicaragua only.
• Advanced English level is required.

Position Summary 

As a Product Marketing Specialist, you will be a key driver of our organization's growth by developing and delivering compelling on-demand proposals and comprehensive audits for PPC, Meta, LinkedIn, and SEO. You will be instrumental in helping our clients and partners achieve their marketing objectives.

What We're Looking For (Your Core Skills):

• Strategic & Analytical Skills: You are able to interpret data and provide insights to support decision-making. 
• Excellent Communication & Persuasion Abilities: You can write clear and persuasive proposals and detailed audit reports, and effectively communicate findings to clients, partners, and internal teams.
• Market Research: You are comfortable conducting online market research, competitor analysis, and researching industry trends to enhance proposal and audit quality.
• Detail-Oriented & Organized: You have a keen eye for detail to ensure consistency across all proposal documents and to conduct comprehensive audits.

Responsibilities
#1 Prepare On-Demand PPC, Meta, LinkedIn, SEO, and Website Proposals

• Develop customized proposals aligned with client/partner requirements.
• Conduct online market research using Google, Microsoft, and Facebook Ads Planning tools, competitor analysis tools, and proprietary SEM/SEO tools.
• Gather and interpret data to provide insights that support decision-making.
• Write clear, persuasive proposal sections and ensure consistency across all proposal documents.
• Collaborate with the sales team or partners to refine proposals based on feedback.
• Stay updated on industry trends and digital marketing strategies to enhance proposal quality.
  
  

#2 Prepare On-Demand PPC, Meta, LinkedIn, SEO, and Website Audits

• Conduct comprehensive audits of Google, Microsoft, Meta, and LinkedIn ad accounts and SEO websites.
• Analyze performance metrics and trends to identify strengths, weaknesses, and opportunities.
• Provide actionable recommendations aligned with customized marketing strategies.
• Generate detailed audit reports to communicate findings effectively.
• Stay informed about the latest updates and trends to improve audit quality.

#3 Support Market Research Projects:

• Collaborate with the marketing team to research industry trends, customer behavior, and competitor analysis reports.
• Use various data collection methods (secondary research, internal data analysis, interviews) to gather insights.
• Take initiative in new projects to enhance customer and market knowledge, supporting product launches and adoption strategies.

#4 Contribute to the development and implementation of new projects, activities, and processes that benefit the performance of the departments and the company

Required Qualifications

• Advanced proficiency in both written and spoken English is required.
• Bachelors degree in Marketing, Communication, Business Administration, or a related field.
• 1+ years of experience in a digital marketing role or a similar position focused on paid media (PPC, Meta, LinkedIn) and/or SEO.
• Experience in developing marketing proposals and/or audits for clients or internal stakeholders.
• A strong understanding of the digital marketing landscape, including current trends, best practices, and key performance indicators (KPIs).

Know-How & Certifications

• Google Suite (desired)
• Google, Microsoft, and Facebook Ads, with a fundamental understanding of SEO.
• Experience using project and work management platforms like Monday. 

Ready to launch your career in digital marketing? Apply today, and let's grow together!