Performance Marketing Manager (Google Ads)

About the Opening

• Role: Performance Marketing Manager
  
• Modality: Hybrid LATAM
• Location: Managua, Nicaragua.

Position Summary

A Performance Marketing Manager (Google Ads) is responsible for developing, executing, and optimizing data-driven paid advertising strategies that drive measurable growth for Small to Mid-Sized Businesses. This role focuses on maximizing campaign performance, improving ROI, and ensuring client retention through continuous optimization, strategic insights, and cross-functional collaboration.

Responsibilities

#1 Campaign Development & Strategy
-Design, plan, and execute online marketing campaigns aligned with client goals, industry, and budget.
-Analyze data to develop tailored digital marketing strategies and implement data-driven decisions.
-Stay up to date on industry trends to recommend innovative strategies.

#2 Performance Optimization & Growth
-Conduct ongoing performance reviews to ensure budget pacing and week-over-week improvement.
-Measure and report campaign results against defined KPIs to provide actionable insights.
-Proactively identify optimization opportunities to maximize ROI.

#3 Account Reviews & Maintenance:
-Perform weekly reviews of flagged accounts through Actions to Take to implement best practices and improve performance.
-Address account issues promptly to ensure consistent results.

#4 Cross-Functional Collaboration:
-Work closely with Content, Design, and Tracking teams to execute strategies effectively.
-Deliver necessary campaign insights and information to support team contributions.

#5 Contribute to the development and implementation of new projects, activities, and processes that benefit the departments and the company's performance.
-Cooperate with your department on any seasonal or extraordinary need that may arise.

Required Skills & Qualifications

-Written English Level: Advanced (C1-C2)
-Spoken English Level: Advanced (C1-C2)
-Education: Graduated in Marketing, Business, or a similar field
Experience:
   *+2 years of experience in Google Ads, Microsoft Ads, or other search advertising platforms, etc. (desired)
   *Experience managing social media ad campaigns, such as Facebook (desired)

Know How & Certifications

Google Ads Certification (Search at minimum)
Google Analytics Certification (GA4)