Job Openings Web Developer (Tracking Specialist)

About the job Web Developer (Tracking Specialist)

Position Summary:

As a Web Developer (Tracking Specialist)  at White Shark Media®, your role is to implement tracking solutions that help the DMS team accurately measure the return on investment of our clients’ PPC marketing campaigns.

During your day-to-day you will be required to work with platforms such as Call Tracking Metrics, Google Analytics, Google Tag Manager, Google Ads, Microsoft Advertising, Google Merchant Center and Data Feed Watch.

As a tracking specialist, you are expected to be a problem-solver, curious and eager to learn the constantly changing best-practices in the world of Digital Marketing.


#1 Tracking Setup, Installation, and Troubleshooting for WSM Clients

    • Tracking installation for new customers.
    • Troubleshoot tracking issues & discrepancies for existing customers.

#2 Clean up Platforms to ensure WSM is only billed for active clients.

    • Eliminate tracking numbers and tracking accounts from Call Tracking Metrics.
    • Deactivate reporting accounts in TapClicks.

#3 Proactive tracking hygiene & audits for existing customers and partners.

    • Work with BIS and Ops to determine a list of clients to review on a monthly basis.
    • Determine if there are any tracking inconsistencies or opportunities that need to be addressed.
    • Create tracking cases as needed for those in need, and resolve accordingly based on our standard tracking deadlines.

#4 Ongoing Training

    • Host QA sessions with the DMS team and answer commonly asked questions, covering relevant tracking topics.
    • Provide support & training material in the learning process for DMSs and Baby Sharks.
    • Create tracking guides that can be uploaded to the knowledgebase for DMSs to easily access.

#5 Contribute to the development and implementation of new projects, activities and processes that benefit the performance of the departments and the company

Required Skills & Qualifications:

  • Written English Level: Intermediate
  • Spoken English Level: Intermediate
  • Education: Technical/University Degree in Systems Engineering or Computing
  • Experience : Minimum 1 year of experience as a Web Developer / Coding
  • Know-How & Certifications:
  • Web Development Basics: HTML, CSS, and JavaScript (required)
  • Experience with WordPress or Similar CMSs (required)
  • Familiarity with PHP or similar Server-side languages (required)
  • Google Tag Manager (preferred)
  • Google Analytics Certified (preferred)
  • Google Ads Certified (preferred)