Senior Media Buyer - Affiliate Lead Generation

Company Description:

Our client is a dynamic US-based company on a mission to bring families closer and spark a lifelong love of reading in children. They create magical, personalized stories where each child becomes the hero, turning story time into a cherished daily ritual. Every book is beautifully crafted and delivered through print-on-demand, combining personalization with convenience. Their next chapter is bold and exciting: scaling from $1M to over $3M in annual revenue, doubling reorder rates, and continuing to deliver the premium, keepsake-quality experience that makes their books unforgettable.

Job Description:

Our client is seeking a Senior Media Buyer to manage $100K+ monthly Meta spend across leadgen verticals and deliver 25%+ ROI. You'll own the campaign strategy end-to-end, launching and scaling creatives, optimizing landing pages, and ensuring precise tracking and attribution. You'll mentor junior buyers, implement scalable systems, and source top affiliate offers while managing paid campaigns on Meta and AppLovin. Advanced skills in Meta Ads Manager, RedTrack (or similar trackers), and spy tools are required. Experience with Google Ads, TikTok Ads, and AI creative tools is a plus.

Key Responsibilities: 

• Drive Profitable Campaign Growth: Manage monthly Meta spend across multiple leadgen verticals, consistently delivering ROI through data-driven strategy and daily optimizations.
• Test & Scale Winning Creatives: Launch and iterate on ads and landing pages weekly, building a high-velocity pipeline to improve conversion and performance at scale.
• Build Full-Funnel Experiences: Design high-converting pre-landers, landing pages, and thank-you pages tailored to convert cold traffic into qualified leads.
• Launch & Scale Paid Campaigns: Run and optimize paid ads on Meta and AppLovin with performance precision, pushing profitable spend while balancing volume and ROI.
• Uplevel the Team: Mentor junior media buyers, set clear OKRs, and implement systems that standardize success across accounts.
• Source High-Impact Offers: Identify and test top-performing affiliate offers from networks and direct advertisers for lead generation scale.
• Track & Attribute Accurately: Set up bulletproof tracking and manage pixels and GA4/GTM to ensure airtight attribution.

Job Requirements:

Experience & Media Buying

• 3-5+ years managing Meta ad accounts with $3K+/day spend.
• Proven success with ROI-positive affiliate lead generation campaigns.
• Skilled in structuring, optimizing, and scaling high-budget campaigns.

Analytical & Creative Skills

• Strong understanding of campaign performance metrics and KPIs.
• Capable of creating compelling hooks, ad angles, and scripts.
• Experienced in A/B testing creatives and landing pages for ongoing optimization.

Leadership & Process Orientation

• Experience mentoring junior buyers or supporting team knowledge sharing.
• Process-minded with the ability to adapt and improve internal workflows.

Language Preference

• Fluency in English, both verbal and written, is a must.

Required Tool Proficiency:

• Meta Ads Manager (advanced proficiency)
• Affiliate tracking: RedTrack, Voluum, Binom, CAKE, Keitaro, Everflow, Post Affiliate Pro, or any relevant alternative.
• Spy tools: Pipi Ads, Atria, SpyHero

Preferred Tool Proficiency:

• Google Ads, YouTube Ads, TikTok Ads
• AI tools for scriptwriting (ChatGPT, Copy.ai), Canva, or similar for creative development.