Head of Marketing Strategy & Event - Multifinance

Position: Head of Marketing Strategy & Event
Location: Central Jakarta, Indonesia

Company Overview:

Our client is a leading company in the multifinance industry in Indonesia, providing innovative financing solutions and maintaining strong partnerships across various business sectors. The company continues to expand its market presence through customer-focused services, digital transformation, and strategic brand development initiatives.

Position Summary:

The Head of Marketing Strategy & Event is responsible for leading the overall marketing direction, driving brand growth, and ensuring effective communication strategies that support business objectives. This position plays a key role in aligning marketing strategies with business goals and implementing high-impact events and campaigns that strengthen the companys positioning in the financial services market.

Key Responsibilities:

1. Marketing Leadership & Strategy

• Develop and implement comprehensive marketing strategies to support business growth and financing portfolio expansion.
• Lead the marketing team in planning and executing integrated campaigns across multiple channels.
• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities.
• Strengthen the companys brand positioning through consistent messaging, storytelling, and customer engagement.

2. Event Management & Execution

• Plan and execute a portfolio of corporate and promotional events such as product launches, dealer gatherings, partner conventions, and brand activations.
• Oversee the end-to-end event process from concept development and budgeting to execution and evaluation.
• Ensure all events enhance brand awareness, generate leads, and contribute to business targets.

3. Marketing & Business Alignment

• Collaborate closely with sales, product, and digital teams to ensure marketing and event initiatives are aligned with business objectives.
• Leverage events and campaigns to drive customer acquisition, retention, and loyalty.
• Develop post-event analysis and lead management strategies to optimize ROI and conversion rates.

4. Client & Stakeholder Engagement

• Build and maintain strong relationships with key business partners, dealers, and stakeholders.
• Ensure all marketing and event activities reflect the companys brand values and service excellence.
• Serve as the primary liaison between internal departments, management, and external agencies/vendors.

5. Team Leadership & Development

• Lead, mentor, and motivate the marketing and event teams to achieve performance goals.
• Foster a collaborative, creative, and results-oriented culture within the department.
• Conduct regular performance reviews and identify opportunities for team development.

6. Budget Management & Performance Tracking

• Develop and manage marketing and event budgets, ensuring effective allocation and cost efficiency.
• Monitor and evaluate campaign and event ROI, adjusting strategies to achieve maximum impact.
• Prepare regular reports for management on marketing performance, event outcomes, and brand metrics.

Qualifications:

• Bachelors degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 6 years of experience in marketing leadership and event management, preferably within the multifinance, banking, or financial services industry.
• Strong strategic thinking and leadership skills with hands-on project management experience.
• Proven ability to manage multiple projects and deadlines in a fast-paced environment.
• Excellent communication, negotiation, and stakeholder management skills.
• Proficiency in CRM, marketing analytics, and event management tools.
• Financial acumen with experience in budget control and ROI measurement.