B2B Sales Lead - Lifestyle Goods

About the Role:

We are seeking an experienced and driven Wholesale & Corporate Sales Lead to oversee and grow our corporate sales and wholesale operations. Our company specializes in curating high-quality daily goods from renowned global brands. The ideal candidate will lead a small team managing sales inquiries, develop strategic sales initiatives, and build long-term partnerships with corporate clients and institutions.

Key Responsibilities:

1. Lead and Manage Sales Inquiry Team

• Mentor, train, and guide two sales inquiry staff members to enhance performance and customer service.
• Optimize workflows to ensure timely and effective handling of inquiries across multiple channels (email, WhatsApp, etc.).
• Set and monitor KPIs such as response times, conversion rates, and customer satisfaction.

2. Strategic Sales Growth

• Design and implement sales strategies targeting corporate clients and institutions for bulk orders.
• Identify and explore new market segments and industries for product introduction.
• Build and manage a robust sales pipeline from lead generation through deal closure.

3. Proactive Sales Outreach

• Establish a regular outreach system to engage potential corporate clients.
• Develop strong relationships with key decision-makers to secure long-term partnerships.
• Prepare customized presentations, proposals, and brand materials for bulk buyers.

4. Collaboration and Coordination

• Align sales efforts with marketing campaigns to maximize product visibility and promotions.
• Coordinate with supply chain and operations to ensure timely delivery and inventory management.
• Work with finance to structure competitive pricing and discount models for bulk orders.

5. Customer Relationship Management (CRM)

• Implement and optimize CRM systems to track inquiries, follow-ups, and conversions.
• Ensure diligent follow-up processes and nurture repeat corporate customers.
• Analyze CRM data to identify trends and improve sales strategies.

6. Sales Reporting and Analysis

• Monitor sales data, inquiry volumes, and revenue to identify growth opportunities.
• Prepare detailed reports on team performance and sales forecasts for leadership review.
• Stay updated on market trends and competitor activity to adjust sales tactics.

7. Upselling and Cross-Selling

• Develop strategies to increase order values through upselling and cross-selling.
• Train staff to identify and act on upselling opportunities during customer interactions.

Requirements:

• Minimum 5 years of sales experience with a focus on business development, preferably in retail, lifestyle, or B2B sales.
• Proven leadership skills in managing and mentoring small sales teams.
• Demonstrated ability to create and implement sales strategies and identify new business opportunities.
• Excellent communication and presentation skills.
• Experience with CRM tools for managing leads and customer relationships.
• Proactive, solution-oriented mindset with strong problem-solving skills.
• Familiarity with the home and lifestyle product market is a plus but not mandatory.
• Comfortable with proactive outreach techniques such as cold calling, email campaigns, LinkedIn networking, and attending industry events.