Senior Brand Manager

Role Overview:

We're looking for a Brand Manager with a strong background in lifestyle or culture-driven industries. You'll play a key role in shaping the brands voice, identity, and presence bringing it to life through compelling storytelling, strategic campaigns, and experiences that resonate with todays consumers.

Key Responsibilities:

• Develop and execute integrated brand strategies that position the platform as a culturally relevant and desirable brand
• Lead the creation of campaigns, activations, and content that inspire engagement and reflect the values of the audience
• Collaborate with internal teams (creative, digital, product) and external partners to ensure brand consistency across all touchpoints
• Identify trends and cultural opportunities to drive brand relevance and emotional connection
• Manage creative briefs and oversee production, ensuring high-quality execution
• Analyze brand performance and audience insights to inform future initiatives

Qualifications:

• 5-10 years of brand marketing experience in lifestyle, culture, or youth-driven industries (e.g. beverages, fashion, entertainment, etc.)
• Proven ability to lead brand storytelling and campaign execution
• Strong cultural awareness and instinct for what drives engagement
• Agile, adaptable, and collaborative mindset
• Experience working with creative agencies and managing brand assets

Why Join?

This is an opportunity to shape a brand that blends lifestyle and purpose. If you're passionate about culture and want to build something meaningful not just market a product, this role offers the creative freedom and scale to make real impact.