Marketing Specialist

About Wokolako:

Wokolako is tech company specializing in human-AI expert staffing for flexible roles. Join us to shape the future of work!

Role Summary:

We're seeking a creative and adaptable Marketing Specialist to join our lean team and establish Wokolako as a brand with compelling stories around human-AI services. You'll set up short-term campaigns for visibility and long-term initiatives for influence in HR/tech staffing. Ideal for recent graduates with skills in marketing, storytelling, and data strategies, thriving in a collaborative startup.

Key Responsibilities:

- Develop brand narratives for consistency and 20% lead growth.

- Launch 4-6 campaigns (e.g., social/email) to boost awareness by 30%.

- Build influence via thought leadership content and partnerships (15% industry mentions).

- Create/schedule content with A/B testing for engagement/ROI.

- Analyze performance (e.g., Google Analytics) to optimize strategies.

- Respond to crises and collaborate on messaging alignment.

- Track metrics and document for decision-making.

Required Skills and Qualifications:

We value skills from core degrees like Marketing (strategy, ROI), Communications (storytelling, targeting), Business Admin (planning, funnels), Psychology (behavior, empathy), or unexpected ones like Anthropology (trends), Data Science (metrics), Literature (voice), Design (visuals). Critical skills (proven via projects/portfolio):

1. Audience Empathy: User interviews/personas/social listening.

2. Storytelling: Portfolios with emotional narratives.

3. Data Fluency: Analytics certs, Excel models, A/B reports.

4. Adaptability: Crisis management, data pivots.

Experience Checklist (Look for 4+):

✅ Content Creation: Built audiences (>500 followers), produced engaging media.

✅ Data-Driven Projects: Optimized ads/emails with tools (Google Analytics/HubSpot).

✅ Research & Strategy: Audits/SWOT, customer personas.

✅ Real Campaigns: Ran initiatives, collaborated cross-functionally.

Preferred Qualifications:

- Startup/iterative process familiarity.

- AI tool interest or platforms like Canva/HubSpot.

- "Culture add" mindset from hybrid backgrounds.

What We Offer:

Flexible remote work, mentorship, competitive rates, growth potential, and an innovative culture.