Content creator

About Wokolako:

Wokolako is tech company specializing in human-AI expert staffing for flexible roles. Join us to shape the future of work!

Role Summary:

We're seeking a talented and adaptable Content Creator to join our lean team and build our thought leadership through engaging articles. You'll write insightful pieces on AI upskilling (e.g., training for AI-enhanced skills) and flexible workforce trends (e.g., contract-based talent models), targeting dual audiences like job seekers and employers. This is an ideal opportunity for recent graduates or early-career professionals with skills in writing, research, and audience adaptation, who thrive in a collaborative, fast-paced startup environment. You'll work closely with marketing and founders to turn complex trends into accessible, data-driven content that drives engagement and supports our human-AI expert staffing services.

Key Responsibilities:

- Research, draft, and edit 20+ articles on AI upskilling and flexible workforce trends to boost traffic by 25%.

- Adapt tone for job seekers (empathetic, actionable) and employers (strategic, ROI-focused) with behavioral insights.

- Conduct research using studies and data to create credible content positioning Wokolako as a leader.

- Develop multi-format content (e.g., articles, social snippets, emails) and collaborate on calendars.

- Analyze metrics (e.g., Google Analytics) to optimize and A/B test for impact on leads.

- Respond to emerging news and document processes for transparency.

- Partner with teams to align content with brand strategy.

Required Skills and Qualifications:

We value skills from diverse fields like Journalism (fact-checking, storytelling), Communications (audience targeting), English/Literature (narrative precision), Marketing (analytics), Psychology (behavioral insights), or Creative Writing (original concepts). Key competencies (proven via portfolio or projects):

1. Industry-Specific Research: Articles on HR trends or startup culture (e.g., from Psychology/Business courses).

2. Tone Adaptation: Samples showing range (e.g., LinkedIn vs. whitepaper from Communications assignments).

3. Complex Idea Simplification: Explaining tech topics (e.g., from science writing projects).

4. Cross-Functional Collaboration: Co-creating content (e.g., uni magazines).

Experience Checklist (Look for 4+):

✅ Published articles on recruitment/HR topics.

✅ Multi-format samples (social, long-form).

✅ Audience-first writing (dual targeting).

✅ Research-driven work (data citations).

✅ Content metrics (e.g., engagement boosts).

Non-Degree Pathways: Qualify with a portfolio (5-7 pieces), certifications (e.g., HubSpot Content Marketing), or experience (e.g., Substack, freelance for HR startups). Prioritize those who understand dual audiences.

Preferred Qualifications:

- Startup familiarity or AI interest.

- Tools like Google Analytics/HubSpot.

- "Culture add" mindset for diverse ideas.

What We Offer:

Flexible remote work, mentorship, competitive rates, growth potential, and an innovative culture.