Head of Growth: B2B EdTech Virtual Reality AI

wondder is revolutionizing Adult Learning, Leadership and People Development through immersive Virtual Reality experiences, powered by ethical Artificial Intelligence, grounded in scientific research. We're transforming how global organizations develop their leaders and teams worldwide: we deployed our solutions in over a dozen countries, from Australia and Japan, throughout Europe and all the way to the USA, in over 50 global corporations. VR training delivers 4x higher engagement and proven results across industries, from pharma and financial services to manufacturing. As a European leader in the VR learning space, we're on an ambitious mission to empower 800 million people worldwide with transformative training experiences that build stronger, effective, happy, healthy and successful leaders and teams.

We are looking for the right

Head of Growth as late co-founder: Sales and Marketing

We're seeking for a Head of Growth as late co-founder. This is not a regular "employee" engagement. The Head of Growth will be at eye level with the founders, ideally have skin in the game (invest own capital in the business), and bring along a valuable network of stakeholders - potential clients, investors, advisors etc. We are searching for someone to pursue our common vision with. You are the right person if you deeply connect with our mission, are driven to make your mark, and delivering results in order to achieve a common vision is of outmost importance to you.

We're seeking a strategically thinking, results-oriented Head of Growth to join us in scaling our innovative platform to new heights. The Head of Growth is responsible for the strategic and operational management of the growth strategy. This includes Sales and Marketing with the aim of sustainably increasing sales, market share and customer satisfaction. The focus is on the ideation and development of data-driven growth initiatives, followed by steering their quick implementation and fast decision on where to dive deeper. The role also owns the creation and implementation of processes to achieve the ambitious growth targets efficiently and cost-effectively.

Areas of Responsibility

Strategic Management:

• Development and implementation of an integrated growth strategy that combines marketing and sales activities
• Carrying out market, competition and trend analyses to identify opportunities for growth
• Ideation, development and implementation of data-driven growth initiatives, followed by fast decisions on where to dive deeper
• Reviewing, adapting and, if necessary, further developing the current sales strategy including the sales playbooks according to the required sales channels, customer groups, etc.
• Definition of long-, mid- and short-term growth targets together with the founder / CEO
• Establishing, expanding and maintaining partnerships and alliances that promote growth

Management of Sales:

• Managing the sales process from lead generation to closing the deal
• Establishment and scaling of a high-performance sales team
• Optimization and sustainable implementation of the existing CRM system [HubSpot] and any other necessary sales tools in order to make the sales process scalable and results-oriented
• Development of key account strategies and measures to increase sales with existing customers
• Monitoring and analyzing the sales pipeline and ensuring a constant flow of leads

Management of Marketing:

• Managing digital marketing campaigns (e.g. SEA, SEO, social media, content marketing), in order to market-test the designed growth initiatives
• Leading product marketing initiatives in collaboration with wondder product development
• Use of data analysis and marketing technologies to personalize customer approaches
• and optimize the customer journey
• Expansion of PR and communication measures to increase brand awareness

Data-Driven Management:

• Development of a data-driven decision-making process to identify and prioritize
• growth levers
• Introduction of KPIs and OKRs to measure the success of growth initiatives in sales
• and marketing
• Carrying out regular analyses and creating reports
• Use of automation technologies and AI to optimize marketing and sales processes

Leadership and Cooperation

• Direct leadership and development of the sales and marketing teams
• Fostering a culture of collaboration and continuous learning between departments
• Ensure a smooth interface with other departments such as business strategy,
• product development, and operations
• Medium-term strategic planning for growth, short-term tactical planning and implementation of tactical measures to achieve the planned strategy and set sales targets

Requirements

Professional Qualifications:

• Proven success in scaling business models and implementing growth strategies
• Experience in data-driven management
• In-depth understanding of digital marketing and sales tools (e.g. HubSpot, Salesforce,Google Analytics)
• Degree in business administration, marketing, sales, business informatics or a related field
• Around 8-10 years of experience, with ideally ca. 3 years in a management position
• in sales, marketing or business development

Personal Skills:

• Strong ability to communicate at eye level with the founder and high profile clients
• Entrepreneurial mindset and willingness to innovate
• High sense of responsibility
• Strong analytical and strategic thinking skills
• Strong leadership and communication skills
• Appreciation of and alignment with our values: Entrepreneurship, Commitment, Quality, Customer Satisfaction, Open Communication
• Ability to set priorities in a dynamic environment
• Positive assertiveness to complete issues within the set timeframe
• Keep calm under pressure
• Systematic way of working
• Take great pleasure in making a difference, really going for it

Additional Requirements:

• Ideally already substantial experience as founder or co-founder (early or late) with demonstrated experience in growth / scaling / sales & marketing
• Understanding of and experience with agile ways of working
• Experience in working with corporate divisions of larger, ideally international companies
• (e.g. M-Dax, DAX, Fortune 500 etc.)
• Knowledge of international markets and intercultural competence desirable
• Business fluent in English. Fluency in German is an advantage

Goals and Success Criteria

• Sales growth: Achieving or exceeding annual growth targets
• Efficiency: Implementation of innovative technologies to optimize marketing and sales processes
• Lead generation: Sustainable increase in the number and quality of leads
• Performant team growth: Building a highly motivated and high-performing team
• Market share: Increase in market share in relevant markets

What we offer

• Working directly with the Founder & CEO (serial tech entrepreneur, ex Roland Berger and Accenture Strategy), and with the rest of the management team
• The freedom to shape the growth of an impact-driven, fast growing HR Tech company
• Personal growth: Personal Development Plan, coaching & more
• A profoundly humane (no tech-bros), diverse, international team that loves what they do and is driven to change the world for the better
• A culture of Entrepreneurship, Commitment, Quality, Customer Satisfaction, and Open Communication
• Room for initiative, independence, and responsibility
• A tech-enabled, location-independent, results-driven work culture
• Full remote work possible and adopted by half of the team
• An attractive compensation package, including fixed and variable components. Shares package gladly available via vesting for candidates with the right expertise and delivered results.

Are you ready to shape the future of education? If you believe in your power to scale and lead in the dynamic world of ed-tech, get in touch!