Shopify E-commerce Marketing Specialist

Company Overview

The client is a growing e-commerce marketing company that helps online brands improve their Shopify stores, marketing funnels, customer journey, and overall revenue performance.

They work with active client accounts, review areas for improvement, and prepare clear recommendations before client strategy calls.

Job Overview

We are seeking a Shopify E-commerce Marketing Specialist to review Shopify clients' websites, identify gaps, and prepare clear improvement briefs for the team ahead of client meetings.

This is not just a Shopify admin role. The ideal candidate must understand e-commerce growth, website optimization, marketing funnels, customer journey analysis, and how to clearly explain what should be improved and why.

Responsibilities

• Review Shopify stores and identify website, funnel, and conversion issues
• Analyze homepages, landing pages, product pages, cart flow, checkout experience, copy, visuals, and customer journey
• Review marketing funnels across website, email, paid traffic, PPC, SEO, and retention flows
• Identify missed revenue opportunities, quick wins, and areas for improvement
• Prepare clear briefs with issues found, recommended fixes, priority level, and next steps
• Help build e-commerce growth roadmaps covering site improvements, Klaviyo/email flows, retention, and sales funnels
• Support implementation by creating clear tasks for designers, developers, freelancers, or internal teams
• Review completed updates to ensure recommendations were implemented correctly
• Continue identifying optimization opportunities based on client needs

Requirements

• Must have hands-on Shopify experience
• Must understand e-commerce marketing, website optimization, and customer journey review
• Must be able to audit Shopify websites and identify conversion issues
• Must have experience reviewing landing pages, product pages, funnels, copy, visuals, and site structure
• Must have experience with Klaviyo, including flows, campaigns, segmentation, or integrations
• Must understand digital marketing, including PPC, SEO, email marketing, and funnel optimization
• Must be able to prepare clear written briefs, reports, or recommendations
• Must be able to clearly explain what needs to be improved and why it matters
• Must be able to provide proof of Shopify or e-commerce marketing work
• Basic understanding of Liquid, HTML, or CSS is preferred
• Strong written English and communication skills

Nice to Have

• Experience with GA4, analytics, tracking, or conversion reporting
• Experience coordinating with designers, developers, freelancers, or agencies
• Experience with WooCommerce, Magento, or other e-commerce platforms

Ideal Candidate

The ideal candidate is practical, analytical, and e-commerce focused. They should be able to review a Shopify store, identify what needs improvement, prepare a clear roadmap, and support the team in turning recommendations into action.