Cummunity & Marketing Lead

Job Summary

Developing and leading the brand and community management strategy, with the goal of building a vibrant community, driving engagement, and amplifying its public presence. Overseeing high-impact marketing campaigns, curating digital content direction, and fostering meaningful relationships across media and communications channels. The role ensures consistent messaging, strong audience connection, and strategic growth which aligns with the mission of the company.

Key Responsibilities

Strategy & Brand Direction

• Develop and lead a multi-channel marketing and communications strategy aligned with organizational goals 

• Define messaging architecture, content themes, and tone across platforms

• Lead audience segmentation and growth strategies across Africa and the diaspora

• Design comprehensive marketing strategies to amplify success stories, partnerships, and community wins
  
  

Campaign Oversight & Content Leadership

• Guide the creation of key campaigns—ticket sales, donor campaigns, founder spotlights, etc.

• Oversee content calendars, social strategy, and email marketing with support from the Associate

• Support the development of video and written stories for brand storytelling

• Set campaign KPIs and assess performance to refine content strategies
  
  

High-Level Execution & Collaboration

• Oversee the execution of major activations (physical & digital) and digital campaigns, ensuring quality and consistency

• Collaborate with program and partnership teams to ensure aligned communications

• Manage external contractors or creative vendors when needed (e.g. designers, writers)

• Supervise and mentor the Marketing Associate, & Graphics Designer

Public Relations & Press

• Develop and manage media relations strategies to boost the company’s visibility

• Draft and distribute press releases for major announcements, programs, and events

• Cultivate relationships with journalists, bloggers, and ecosystem influencers

• Identify and pursue speaking and media opportunities for leadership and partners

• Support crisis communication and brand risk management if needed

Team Leadership & Collaboration

• Lead and mentor marketing team members

• Collaborate with sales, product, and executive teams to align marketing with broader business initiatives

• Manage budgets and allocate resources effectively.