Media Buyer (Google & Meta Ads)

Job Title: Media Buyer (Google & Meta Ads)

Location Remote (WFH)

Job Type: Full-Time

Salary Competitive (Based on Experience)

Work Hours Flexible / Client Time Zone

Role Overview

We are looking for a performance-driven Media Buyer to plan, execute, and optimize paid advertising campaigns across platforms like Google Ads and Meta (Facebook/Instagram). The ideal candidate is data-focused, understands audience targeting, and can consistently drive ROI through paid channels.

Key Responsibilities

• Plan, launch, and manage paid ad campaigns on Google Ads and Meta platforms

• Conduct audience research, competitor analysis, and campaign strategy development

• Optimize campaigns based on performance metrics (CTR, CPC, CPA, ROAS)

• Perform A/B testing on creatives, audiences, and bidding strategies

• Monitor budgets and ensure efficient ad spend allocation

• Track and report campaign performance using analytics tools

• Collaborate with creative and marketing teams for high-performing ad assets

Requirements

• Proven experience as a Media Buyer or Performance Marketer

• Strong knowledge of Google Ads and Meta Ads Manager

• Solid understanding of performance marketing metrics and KPIs

• Experience with A/B testing and campaign optimization

• Familiarity with tools like Google Analytics, Meta Pixel, and tracking setups

• Strong analytical thinking and problem-solving skills

• Good English communication skills

Nice to Have

• Experience with TikTok Ads or other paid platforms

• Background in eCommerce or lead generation campaigns

• Certifications in Google Ads or Meta Blueprint