Social Media Manager

Job Description

We are looking for a Social Media Manager responsible for overseeing and managing a brands or companys presence on various social media platforms. The role involves a blend of creativity, strategy, and communication to engage with audiences, promote content, and boost brand awareness. 

Key Resposibilities:

1. Content Creation and Strategy

• Develop Content Strategy: Create a comprehensive social media content strategy that aligns with business objectives, target audience, and brand messaging.
• Content Planning: Plan and schedule content (posts, videos, infographics, etc.) using a content calendar to ensure consistency and timeliness.
• Creative Content Development: Design or oversee the creation of engaging, high-quality content (written posts, images, videos) that reflects the brands voice.
• Campaigns & Promotions: Develop content for promotional campaigns, contests, giveaways, or product launches.
• Hashtag Research: Identify trending hashtags to increase the visibility of content and engage with broader conversations.
• Account Management: Manage multiple social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.), ensuring they stay active and on-brand.
• Brand Consistency: Maintain consistent tone, style, and messaging across all social media platforms to reflect the brands identity.
• Engage with Followers: Respond to comments, messages, and interactions in a timely manner, creating a positive and approachable brand persona.
• User-Generated Content: Encourage and share user-generated content to build trust and strengthen relationships with customers.
• Generate Reports: Prepare monthly or quarterly performance reports for internal teams or clients, showcasing the impact of social media efforts.
• Create Paid Ads: Plan, execute, and optimize paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) to promote products, services, or events.
• Targeting & Segmentation: Identify target audience segments and ensure ads are tailored to specific demographics for maximum relevance.
• Handle Customer Issues: Address negative comments or complaints promptly and professionally to protect the brand's reputation.
• Innovative Content: Experiment with new content types, such as live streaming, Reels, Stories, etc., to stay ahead of competitors and engage with the audience in fresh ways.

2. Requirements

• Social Media Experience (1-3 years): Previous experience managing social media accounts for businesses or brands. A proven track record of successful campaigns and measurable results can set you apart.
• Experience with Paid Advertising: Familiarity with creating and managing paid ads across platforms like Facebook, Instagram, LinkedIn, or Google Ads.
• Content Creation Experience: Ability to design, write, and create content (posts, blogs, videos, etc.). Experience with graphic design tools (e.g., Canva, Adobe Photoshop) and video editing tools can be an asset.

Working hours

• Work full time on US time zone.
• Ability to work remotely.

Compensation

• $1000 - $1300 per month (final amount based on evaluation during the interview and clients confirmation).