Digital Marketing Executive

This is a remote role, open to applicants from any location.

Always-On Social Media Calendar & Campaign Management

• Plan, execute, monitor and optimize always-on content & digital advertising campaigns

• Collaborate with the Creative Team for content creation for platforms e.g., Facebook, Instagram, X

• Work closely with various teams for smooth campaign rollouts.

Ad Trafficking & Optimization

• Manage and quality-check advertising creatives to adhere to platform standards and issue-free launches.

• Track and enhance campaign results, focusing on key metrics such as CTR and CPC.

• Monitor and track paid media budgets

• Apply A/B testing to optimize ad creatives and landing page efficacy.

• Identify and solve any challenges arising from ad-related problems.

Data Analysis & Reporting

• Evaluate campaign and always-on social media data for strategic insights.

• Produce and share weekly reports on campaign outcomes with key stakeholders.

Team Collaboration

• Collaborate cross-functionally with product, operations, and content teams to synchronize advertising efforts with overall business objectives.

Ad hoc

• Help with assigned ad hoc tasks.

Qualifications

• Diploma & above or equivalent job experience, with a minimum of three years in Marketing.

• Experience with always-on content planning for digital platforms: FB, IG & Discord

• Skilled in using advertising platforms (e.g. Meta Business Manager, Microsoft Excel, and PowerPoint.)

• SEO knowledge with experience collaborating with external vendors.

• Strong analytical abilities with the ability to interpret data and trends.

• Outstanding in communication, organization, and teamwork.

• Independent and proactive in managing workload efficiently.

This is a full time contractor position.