CRO Strategist

YAMU Media is looking for an additional CRO & Tracking Specialist located outside of the United States to join our team. Please see our job description below and follow the application instructions if interested.

Job Overview:

As a Conversion Rate Optimization (CRO) Specialist, you will be responsible for driving the performance of our clients digital platforms by optimizing website and landing page conversions. This role requires someone who is analytical, data-driven, and passionate about improving user experiences to drive business growth. Youll work closely with cross-functional teams to test, analyze, and implement strategies that enhance our clients conversion rates, ultimately boosting their overall revenue. Your insights and optimizations will play a crucial role in shaping our clients digital marketing efforts and ensuring they meet their business objectives.

Key Responsibilities:

Set up and manage tracking systems, including pixels and other tracking technologies, to ensure accurate data collection across platforms like Meta and Google. This sometimes requires basic coding for technical implementation.

Conduct technical audits of existing website data to identify and resolve tracking issues.

Use tools like Google Analytics to diagnose problems and recommend improvements.

Analyze website analytics to identify trends and opportunities, and collaborate with clients to align strategies with their needs and goals.

Propose and implement tests based on data analysis, such as testing different images and layouts, to enhance conversion rates.

Work closely with marketing teams, media buyers, and UX designers to develop strategies and set up tracking that aligns with business objectives.

Optimize the conversion funnel and landing pages to increase visitor-to-customer conversions through effective design and content changes.

Conduct usability testing to improve site navigation, load times, and overall user experience based on user feedback and behavior analysis.

Perform competitive analysis to apply industry best practices and improve client website performance.

Monitor online marketing campaigns and their impact on conversion rates, and recommend optimizations for ad creatives and targeting.

Requirements:

• Strong understanding of digital marketing with experience managing traffic from both paid and organic channels.
• Proficient in data analysis, with the ability to review data, identify anomalies, spot opportunities, and translate findings into actionable recommendations.
• 1-2 years of experience with tools like Google Tag Manager, GA4, and Meta & Google Ad pixels.

• 3-4 years of experience in marketing is preferred.

• In-depth knowledge of Google Tag Manager, GA4, and Meta & Google Ad pixels, including technical implementation.

• Ability to diagnose and troubleshoot tracking setup issues effectively.

• Experience planning and executing A/B tests, including developing hypotheses, setting up tests, and reporting results.

• Familiarity with A/B testing tools.

• Comfort with Zapier, WordPress, and HubSpot is ideal.

• Basic coding knowledge in HTML, CSS, and JavaScript is useful for setting up test variations.

Your Attributes

Analytical Problem-Solving: Ability to break down complex issues into manageable, step-by-step solutions.

Extreme Ownership: Demonstrates a strong sense of responsibility, ensuring tasks and projects are seen through to completion without excuses.

Innovative and Collaborative: Thinks creatively and works effectively with others, engaging and involving team members in problem-solving and project execution.

Customer-driven mindset: you strive to see everything through the lens of our clients target customers to inform strategy

Sales-driven mindset: you strive to see everything through the lens of our clients sales teams and support them by driving marketing or sales qualified leads

Entrepreneurial instincts: you are a proactive self-starter with a solution-oriented attitude

Insatiable drive to succeed

Solicits and welcomes feedback

Highly adaptable; welcomes change and can thrive in a high-growth start-up environment

We Offer you:

Fully Remote work: Our core working hours are from 9:00 AM to 5:00 PM ET. That said, we dont operate on a strict clock-in/clock-out policy, so you're free to manage your time in a way that works best for you, as long as you're meeting expectations and ensuring timely completion of your tasks and project deliverables. Still, participation in key meetings (client facing) and team interactions is expected across all time zones and during our core hours.

Become part of a team of smart, open-minded people with individual qualities

Youll be a part of a rapidly growing company, with plentiful opportunities to grow into leadership roles. And youll face a steep learning curve & daily data science, technological, and business challenges.

Work-Life Balance:We understand the importance of balancing work with personal life and offer supportive, flexible work arrangements to help you maintain a healthy work-life balance.

Yamu Media provides a start-up environment and culture; fast-paced and agile with quick decision-making. Its an honest and open environment where team members at all levels can make a difference and have a say.

We believe in life-long learning and supporting the development of our team. We are committed to internal promotions, offering clear pathways for advancements as your skills are developed and experience is gained.

Salary: Between $1,800 - $2,000 USD per month for the initial 3-month trial period.

After three to six months of employment, you will be eligible for commission on business revenue, adding an additional layer of financial growth and reward.

About YAMU:

We are a Demand Generation Agency that helps companies between $1 million - $20 million in ARR scale online. To learn more about us and our process, please visit this E-Book and our website: yamumedia.com

If youre a dedicated, forward-thinking professional with a strong work ethic, a sense of extreme ownership, and the ability to drive results through proactive problem-solving and clear communication, wed love to hear from you.