UGC Strategist

YAMU Media is looking for a UGC Strategist located outside of the United States to join our team.

Job title: UGC Strategist

Job Overview

YAMU Media is looking for a UGC Strategist located outside of the United States to own and scale our User Generated Content function across multiple client accounts.

You will be the person who builds creator pipelines from scratch, develops the UGC strategy per client, manages creator relationships, and drives performance through content that actually converts. You will work closely with account managers and paid media strategists to make sure UGC is aligned with broader campaign strategy and delivering measurable results.

You are coming in to own this function end to end, and as the department grows, you will eventually build and lead an UGC team.

Key Responsibilities

You will manage UGC across multiple client accounts simultaneously, identifying which clients are the right fit for UGC and what level of investment makes sense for each. You will own the full creator lifecycle: sourcing, outreach, negotiation, briefing, contract management, content review, and relationship management.

You will join internal marketing strategy calls and sync regularly with account managers and paid media strategists to make sure UGC creative is aligned with what is running in paid channels. You understand that a UGC video is only as valuable as the results it drives — you track ad spend, revenue, and ROAS tied to each piece of content and use that data to inform your strategy and recommendations.

You will manage existing creator relationships and build new ones. You know how to write a brief that gives creators enough direction without killing their authenticity. You know the difference between content that performs in ads and content that just looks good.

As the function grows, you will define the processes, workflows, and standards that a future UGC team will be built on.

Requirements

• Minimum 2 years managing UGC programs, with at least one example of building a program from scratch.

• Has sourced, negotiated, and contracted creators independently without a talent agency doing it for them

• Has written UGC briefs that were used in paid media ads

• Active experience with Meta Ads Manager, can read ad performance data and connect it back to specific creatives

• Has used Meta Creator Marketplace for sourcing

• Familiar with UGC platforms (Trybe, Billo, Insense, #paid, Archive)

• Can report on UGC performance using actual metrics: ad spend per video, revenue attributed, ROAS, not just views and engagement

• Has worked across at least 4 client accounts simultaneously in an agency or freelance setting

• Has worked at a company under 50 people, startup or small agency experience is required

• Strong written English. Briefs, creator outreach, and client updates will be reviewed as part of the hiring process

Your Attributes

You have built things from scratch in environments where nobody handed you a process. You figured it out, documented it, and made it repeatable. When something is unclear, you do not wait for direction, you make a decision, communicate it, and adjust if needed.

You think about UGC the way a performance marketer does. You do not measure success by how many creators you signed or how much content you produced. You measure it by what the content did in the ads. You know which hooks are working, why a video with 200K views might still be a poor performer for a brand, and how to brief a creator differently when ROAS is not hitting.

You treat creators like partners, not vendors. You respond quickly, give clear feedback, and follow through on what you say you will do. You understand that a creator who had a good experience with you will prioritize your briefs over someone paying them more. You also know when a creator relationship is not working and you end it cleanly.

You are comfortable being the only person in the room who understands UGC. You can explain performance data to a client, walk a paid media strategist through why a certain creative angle is worth testing, and push back on an account manager when the timeline is not realistic.

You are already thinking about what this function looks like with three people in it, even though right now it is just you. You build with that in mind, your processes are documented, your creator database is organized, your reporting is clean enough that someone else could pick it up tomorrow.

We Offer You

Salary: starting at $1,800 per month (negotiable based on experience) with a three-month trial period. Salaries at YAMU are uncapped and are periodically reviewed and increased based on performance and market conditions.

This role has a clear path toward leading a UGC department as the function scales

You will work directly at a remote-first company that moves fast and values doing things right.

This is a role where you will see the full picture of how a high-performance team gets built, and your work will have a direct impact on the quality of every team we grow.

Become part of a team of smart, open-minded people with individual qualities

You'll be a part of a rapidly growing company, with plentiful opportunities to grow into leadership roles. And you'll face a steep learning curve & daily data science, technological, and business challenges.

Work-Life Balance:We understand the importance of balancing work with personal life and offer supportive, flexible work arrangements to help you maintain a healthy work-life balance.

Yamu Media provides a start-up environment and culture; fast-paced and agile with quick decision-making. It's an honest and open environment where team members at all levels can make a difference and have a say.

We believe in life-long learning and supporting the development of our team. We are committed to internal promotions, offering clear pathways for advancements as your skills are developed and experience is gained.

About YAMU

YAMU Media is a US-based demand-generation agency. We work with B2B SaaS companies, ecommerce brands, and local businesses from $1M to $20M ARR. Our services include paid media, SEO, CRO, email marketing, and web development. We are fully remote and operate on EST hours.