Job Openings Email Marketing Strategist

About the job Email Marketing Strategist

YAMU Media is looking for a Senior Email Marketing Specialist to join our team. This role is open to candidates located in South America, Central America, Asia, Africa, and Europe. Please see our job description below and follow the application instructions if interested.

Job Title: Senior Email Marketing Specialist

Job Overview:

We are looking for a talented and strategicSenior Email Marketing Specialist to join our team. The ideal candidate will have a strong grasp of email marketing strategies, including the use of tools like Klaviyo and Mailchimp for automation and segmentation. This role requires someone who can craft engaging and concise content, follow best practices in email design, and manage personalization effectively. Proficiency in email reporting and analytics is essential to optimize campaign performance and drive results for our client's brands.

We are looking for one of the best ecommerce retention marketers available. This is not a campaign management role, it is a senior retention strategy role for a major D2C consumer brand doing $250 million in annual revenue. The right candidate has driven $500K to $1M or more per month directly from email, owns their results, and can prove it with a portfolio and references. If you have managed campaigns without owning revenue outcomes, this is not the right fit.


Key Responsibilities:

  • Own the full email lifecycle strategy for a major D2C brand — welcome series, post-purchase flows, winback, re-engagement, retention, and VIP programs

  • Build, test, and optimize all Klaviyo flows and campaigns from strategy through deployment

  • Design advanced segmentation using behavioral triggers, purchase history, and dynamic content to maximize revenue per recipient

  • Track and report on attributed email revenue, open rates, click rates, conversion rates, and list health — and know when the numbers are misleading

  • Run structured A/B tests on subject lines, content, send timing, and segmentation logic with clear hypotheses and documented results

  • Cross-reference platform metrics against backend revenue to ensure attribution is accurate and not inflated

  • Maintain database hygiene, list segmentation accuracy, and deliverability best practices

  • Ensure compliance with CAN-SPAM, GDPR, and authentication protocols including SPF, DKIM, and DMARC

  • Monitor email rendering across clients and devices and troubleshoot technical issues before they affect performance

  • Deliver clear, data-backed performance summaries to internal stakeholders on a regular cadence

  • Flag risks and opportunities proactively — not after someone asks

  • Manage CRM and email database hygiene, ensuring data integrity, segmentation accuracy, and deliverability best practices.

Requirements:

  • Minimum 4 years of email marketing experience, with at least 2 years specifically in D2C ecommerce

  • Proven track record of driving $500K to $1M or more per month in attributed email revenue — you must be able to show this with documented numbers, not estimates

  • Klaviyo expert: flows, campaigns, segmentation, integrations, deliverability, and reporting

  • Deep lifecycle marketing experience across welcome, post-purchase, winback, re-engagement, VIP, and retention programs

  • Strong A/B testing methodology with results you can walk through in detail

  • Experience maintaining list hygiene and deliverability at scale

  • Working knowledge of CAN-SPAM, GDPR, SPF, DKIM, and DMARC

  • Excellent written and verbal English — you are writing for a major brand, not filling a template

  • Visual portfolio with revenue results required to be considered

  • References required

  • Experience in project management and the ability to handle a high-priority account with urgency and ownership

  • Ability to communicate performance clearly to internal stakeholders and flag issues before they surface elsewhere


Bonus skills:

  • A network of additional email marketing talent available for future referrals

  • SMS marketing experience and omnichannel retention strategy

  • Basic HTML and CSS for template troubleshooting and customization

  • Experience with Attentive or Postscript alongside Klaviyo

  • Experience collaborating with designers using Figma or Canva


Your Attributes

  • You take extreme ownership with your work and see tasks and projects through to completion by any means necessary without excuses

  • You are a strategic thinker who forms your own hypotheses and tests them with data

  • You have a customer-driven mindset and understand how email fits into the full retention journey

  • You communicate proactively — internally and externally — and never let a problem sit until someone else notices it

  • You are highly adaptable and thrive in a fast-moving environment where priorities shift

  • You solicit and welcome feedback and use it to improve your work

  • You are an AI-native operator who uses AI tools in your daily workflow — for research, content, segmentation logic, and reporting

  • Customer-driven mindset: you strive to see everything through the lens of our client's target customers to inform strategy

  • Sales-driven mindset: you strive to see everything through the lens of our client's sales teams and support them by driving marketing or sales qualified leads

  • Entrepreneurial instincts: you are a proactive self-starter with a solution-oriented attitude

  • Insatiable drive to succeed

  • Solicits and welcomes feedback

  • Highly adaptable; welcomes change and can thrive in a high-growth start-up environment


We Offer you:

Fully Remote work

Become part of a team of smart, open-minded people with individual qualities

You'll be a part of a rapidly growing company, with plentiful opportunities to grow into leadership roles. And you'll face a steep learning curve & daily data science, technological, and business challenges.

Work-Life Balance:We understand the importance of balancing work with personal life and offer supportive, flexible work arrangements to help you maintain a healthy work-life balance.

Yamu Media provides a start-up environment and culture; fast-paced and agile with quick decision-making. It's an honest and open environment where team members at all levels can make a difference and have a say.

We believe in life-long learning and supporting the development of our team. We are committed to internal promotions, offering clear pathways for advancements as your skills are developed and experience is gained.

Salary: Negotiable depending on experience. With a 3 month trial period. Salaries at YAMU are uncapped and are periodically reviewed and increased based on performance and market conditions.


About YAMU:

We are a Demand Generation Agency that helps companies between $1 million - $20 million in ARR scale online. To learn more about us and our process, please visit our website: yamumedia.com

If you're a dedicated, forward-thinking professional with a strong work ethic, a sense of extreme ownership, and the ability to drive results through proactive problem-solving and clear communication, we'd love to hear from you. 


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