Job Openings Performance Ad Scriptwriter (E-commerce)

About the job Performance Ad Scriptwriter (E-commerce)

YAMU Media is looking for a Performance Ad Scriptwriter to join our team. This role is open to candidates worldwide. Please see our job description below and follow the application instructions if interested.


Job Title: Performance Ad Scriptwriter (E-commerce)


Why Join YAMU

Most scriptwriting roles ask you to write copy and hand it off. You deliver a draft, it goes into a review cycle, and you rarely find out if it worked.

This role is different.

Every script you write ships to a live campaign within days. You will see the hold rate data, the drop-off points, and the conversion impact from your own work. You will iterate based on real evidence, not a creative director's opinion. You will write for a brand doing $250 million in annual revenue, working alongside elite paid media strategists and UGC teams who test your scripts in live campaigns and come back with the numbers.

We are looking for someone who is not satisfied writing scripts no one can prove worked.

Job Overview

This is not a general copywriting role. You write scripts that make people stop scrolling, keep watching, and buy. You understand that a script is not good because it sounds good, it is good because it converts. You know the difference between a hook that generates curiosity and one that loses the viewer in two seconds. You have written scripts that drove significant, measurable revenue for ecommerce brands and you can prove it.

You will own the creative output for a portfolio of ecommerce brands, working closely with paid media strategists to produce scripts that are tested in live ads, iterated on based on performance data, and refined until they win. When a script underperforms, you read the hold rate curve, identify where viewers dropped, and rewrite. You do not guess. You do not hand off and disappear.

Key Responsibilities

  • Write performance ad scripts for ecommerce brands across Meta, TikTok, YouTube, and Instagram -- optimized for conversion, not aesthetics

  • Develop multiple hook variations per concept to maximize testing velocity and identify what stops the scroll

  • Write re-hooks and mid-video retention devices that maintain hold rate through the full script

  • Apply buyer psychology, storytelling structure, and curiosity frameworks to move viewers from awareness to purchase intent

  • Write CTAs that are specific, urgent, and matched to the offer and audience

  • Manage pacing in scripts -- knowing when to slow down for emotional impact and when to move fast to maintain attention

  • Collaborate with the UGC and creative teams to ensure scripts are written for the creator delivering them, not for a generic talent

  • Review ad performance data alongside paid media strategists and iterate scripts based on what the numbers show

  • Produce multiple script variations per brief to support structured creative testing

  • Maintain a documented library of winning scripts, hooks, and frameworks that the team can build on


Must Understand

Candidates must have working knowledge of the following -- these will be tested in the interview process:

  • Hook writing: what creates pattern interruption, curiosity, and an immediate reason to keep watching

  • Hold rate: how to structure a script so viewers do not drop off, and what causes drop-off at each stage

  • Re-hooks: how to recapture attention mid-video when hold rate typically falls

  • Storytelling: narrative structure applied to short-form performance ads -- problem, agitation, solution, proof

  • Buyer psychology: pain points, desire, social proof, loss aversion, and how each translates into script decisions

  • CTAs: how to write calls to action that are specific and urgent without sounding forced

  • Pacing: how script length, sentence structure, and delivery direction affect retention and conversion

  • Platform differences: what works on TikTok versus Meta versus YouTube Shorts and why


AI at YAMU

We are building AI-native workflows across every function. For this role, that means using AI actively in research, hook generation, brief analysis, and iteration -- not as a shortcut, but as a multiplier that lets you produce more creative at higher velocity without dropping the quality bar.


You should already be using AI tools in your daily writing workflow. In your application, name the tools you use and describe specifically how you use them. Generic claims of using AI will not be considered.

Requirements

  • Minimum 3 years writing scripts specifically for performance advertising -- general copywriting experience does not qualify

  • Proven track record of writing scripts that generated significant, documented revenue for ecommerce brands

  • Portfolio of winning scripts with revenue metrics and measurable business outcomes required -- applications without this will not be considered

  • Minimum one case study demonstrating the direct impact of your scripts on a high-growth ecommerce brand

  • References required

  • Proven experience working with high-growth ecommerce brands

  • Deep understanding of hooks, hold rate, re-hooks, storytelling, buyer psychology, CTAs, and pacing

  • Ability to write scripts for UGC creators -- adapting tone, vocabulary, and delivery direction to match the creator's natural voice

  • Ability to iterate quickly based on ad performance data -- you treat every script as a test, not a finished product

  • Active AI tool use in your daily writing workflow -- named tools and specific use cases required in the application

  • Strong written English -- your scripts will be used directly in ads running to US consumers

  • Existing network of high-performing creative specialists -- copywriters, scriptwriters, or creative strategists -- that you can refer or introduce

  • Ability to build and lead a script team as the creative function scales


Bonus Skills

  • Experience writing scripts for direct response video ads at scale -- 20 or more variations per month

  • Familiarity with creative testing frameworks and how to structure script variations to isolate variables

  • Experience writing for specific ecommerce verticals: health and wellness, home goods, apparel, or consumer products

  • Understanding of offer framing and how product positioning changes based on the audience and funnel stage

  • Experience briefing and directing UGC creators on delivery, tone, and pacing based on the script


Your Attributes

  • You do not write scripts based on what sounds clever. You write based on what converts. You know the difference and you have the results to prove it.

  • You are obsessed with the first three seconds. You understand that a script can be brilliant from the fourth second onward and still fail because the hook lost the viewer.

  • You treat performance data as creative feedback. When a script underperforms, you read the hold rate curve, identify where viewers dropped, and rewrite accordingly. You do not guess.

  • You write fast and revise based on evidence. You are not precious about your work -- you care about what performs, not what you were most proud of when you finished it.

  • You understand that writing for a UGC creator means writing in their voice, not yours. You adapt naturally and the final script sounds like the creator, not a copywriter.

  • You communicate clearly and proactively with the creative and paid media teams. You do not deliver a script and disappear -- you stay close to performance and push for iteration.

  • You want to see your work ship, see what it did, and make it better. Feedback loops motivate you. Waiting for approval does not.


We Offer you:

Fully Remote work

Become part of a team of smart, open-minded people with individual qualities

You'll be a part of a rapidly growing company, with plentiful opportunities to grow into leadership roles. And you'll face a steep learning curve & daily data science, technological, and business challenges.

Work-Life Balance:We understand the importance of balancing work with personal life and offer supportive, flexible work arrangements to help you maintain a healthy work-life balance.

Yamu Media provides a start-up environment and culture; fast-paced and agile with quick decision-making. It's an honest and open environment where team members at all levels can make a difference and have a say.

We believe in life-long learning and supporting the development of our team. We are committed to internal promotions, offering clear pathways for advancements as your skills are developed and experience is gained.

Salary: negotiable based on experience.

Salaries at YAMU are uncapped and are periodically reviewed and increased based on performance and market conditions.


About YAMU:

YAMU Media is a US-based demand-generation agency. We work with B2B SaaS companies, ecommerce brands, and local businesses from $1M to $20M ARR. Our services include paid media, SEO, CRO, email marketing, and web development. We are fully remote and operate on EST hours. To learn more about us and our process, please visit our website: yamumedia.com



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