Job Openings TikTok Shop Growth Expert

About the job TikTok Shop Growth Expert

YAMU Media is looking for a TikTok Shop Growth Expert to join our team. This role is open to candidates worldwide. Please see our job description below and follow the application instructions if interested.

Job Title: TikTok Shop Growth Expert

Why Join YAMU

TikTok Shop is still early. Most of the playbooks do not exist yet. The brands that figure it out in the next 12 months will have an advantage that is very difficult to catch up to.

At YAMU, you will own the TikTok Shop strategy across a portfolio of high-growth ecommerce brands -- with the creative, UGC, and paid media infrastructure to execute at scale. You will not be presenting slide decks to decision-makers who do not understand the platform. You will be the person who understands it most, and you will have the resources and authority to act on that understanding fast.

We are looking for someone who wants to build what comes next, not maintain what already exists


Job Overview:

We are looking for someone who has already built significant revenue on TikTok Shop -- not someone learning how to do it on our accounts.

This is a results-first role. The right person has managed at least $1 million per month in TikTok Shop sales and can prove it. We are not looking for a generalist social media manager who has dabbled in TikTok Shop. We are looking for someone whose primary skill is turning TikTok into a revenue channel for ecommerce brands, whether through organic content, paid advertising, or both.

You understand how TikTok Shop's algorithm works, how to build affiliate and creator programs that drive consistent volume, how to use the platform's ad infrastructure when paid is the right lever, and how to move from testing to scaling without losing what is working. You will own the revenue strategy end to end -- not execute within someone else's plan.

Key Responsibilities:

  • Own TikTok Shop revenue strategy and execution for assigned brands, with full accountability for growth targets

  • Build and manage TikTok Shop affiliate programs -- recruit high-performing creators, structure commission arrangements, and maintain ongoing creator relationships at scale

  • Develop organic content strategies designed to drive TikTok Shop conversions, not just views

  • Run TikTok paid advertising campaigns tied directly to Shop performance -- video shopping ads, spark ads, live shopping ads, and affiliate-boosted content

  • Identify top-performing products and angles, and build around what is working rather than spreading spend evenly

  • Monitor TikTok Shop analytics daily -- conversion rate by product, add-to-cart rate, average order value, affiliate contribution -- and use the data to adjust strategy

  • Collaborate with creative and UGC teams to produce content that converts within TikTok's native environment

  • Test new formats, creators, and product angles systematically and document what each test revealed

  • Manage TikTok Shop listings, pricing, and fulfillment coordination where required to support the growth strategy


Must Understand

Candidates must have working knowledge of the following -- these will be tested in the interview process:

  • TikTok Shop algorithm: how organic product discovery works and what signals drive distribution on the For You Page

  • Affiliate recruiting and management: how to find creators who convert, not just creators who have reach

  • Live shopping: how to structure and optimize live sessions for TikTok Shop conversions

  • TikTok paid ads: video shopping ads, spark ads, and how to use paid to amplify what is already working organically

  • Product positioning on TikTok: how to angle a product for TikTok's audience versus other platforms

  • Platform-specific metrics: GMV, conversion rate by source, affiliate commission structure, return on ad spend within TikTok's attribution window

  • Creator economics: how TikTok Shop commissions work, what makes a creator worth investing in, and how to structure agreements that align incentives


AI at YAMU

TikTok Shop moves fast. The creators who convert change, the algorithm shifts, and the products that win today are not the ones that win next quarter. We are building AI-native workflows to keep pace with that velocity -- creator discovery and vetting at scale, performance pattern analysis, affiliate program optimization, and trend identification. You should already be using AI tools in your workflow. In your application, name the tools you use and describe specifically how you use them. Generic claims of using AI will not be considered.


Requirements

  • Proven track record of managing $1 million or more per month in TikTok Shop sales through one product or a portfolio of products

  • Portfolio of work with revenue metrics and measurable business outcomes required -- applications without documented results will not be considered

  • Minimum one case study showing how you built or scaled a TikTok Shop account from a lower revenue baseline to significant volume

  • References required -- at least one reference who can speak to your TikTok Shop results directly

  • Experience with high-growth ecommerce brands in a direct-to-consumer context

  • Either background is acceptable: organic or social-first TikTok Shop growth, or paid-media-led TikTok Shop scaling -- results are what qualify you, not the method

  • Working knowledge of TikTok's ad platform, affiliate center, and Shop analytics

  • Active AI tool use in your daily workflow -- named tools and specific use cases required in the application

  • Strong communication skills -- you will be reporting performance and managing creator relationships simultaneously

  • Ability to build and lead a creator affiliate network, not just manage a small list of existing partners

  • Existing network of high-performing TikTok creators or affiliates that you can activate quickly

Bonus Skills

  • Experience managing TikTok LIVE shopping events, including scripting, staging, and conversion optimization

  • Familiarity with TikTok Shop's regional differences -- US, UK, Southeast Asia -- and how strategy shifts per market

  • Experience running TikTok Shop alongside Meta paid campaigns to manage attribution

  • Understanding of logistics coordination for TikTok Shop fulfillment and how operational issues affect conversion rate

  • Track record of launching new products on TikTok Shop and reaching meaningful GMV within the first 30 days


Your Attributes

  • You have revenue proof for everything you claim. You are not describing what you could do -- you are showing what you have already done, with the numbers to back it up.

  • You move fast and iterate based on data. You do not wait for a full month to know if something is working. You are reading daily performance signals and adjusting before the results compound in the wrong direction.

  • You understand that TikTok is not just a content platform -- it is a sales channel with its own logic. You do not bring strategies from other platforms and expect them to translate.

  • You manage creator relationships with professionalism and speed. You know that the best affiliates have options and you treat them accordingly.

  • You are specific about what is working and why. When you report on performance, you connect the data to the decision that caused it -- not just a list of numbers.

  • You are energized by building something that does not have a playbook yet. The ambiguity is the opportunity, not the problem.


We Offer you:

Fully Remote work

Become part of a team of smart, open-minded people with individual qualities

You'll be a part of a rapidly growing company, with plentiful opportunities to grow into leadership roles. And you'll face a steep learning curve & daily data science, technological, and business challenges.

Work-Life Balance:We understand the importance of balancing work with personal life and offer supportive, flexible work arrangements to help you maintain a healthy work-life balance.

Yamu Media provides a start-up environment and culture; fast-paced and agile with quick decision-making. It's an honest and open environment where team members at all levels can make a difference and have a say.

We believe in life-long learning and supporting the development of our team. We are committed to internal promotions, offering clear pathways for advancements as your skills are developed and experience is gained.

Salary: negotiable based on experience

Salaries at YAMU are uncapped and are periodically reviewed and increased based on performance and market conditions.


About YAMU:

YAMU Media is a US-based demand-generation agency. We work with B2B SaaS companies, ecommerce brands, and local businesses from $1M to $20M ARR. Our services include paid media, SEO, CRO, email marketing, and web development. We are fully remote and operate on EST hours. To learn more about us and our process, please visit our website: yamumedia.com




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