Social Media Manager

The Company

We are an innovative, fast-growing gaming startup on a mission to build next-generation digital experiences that captivate and thrill players globally. Operating in a highly dynamic market, we combine cutting-edge technology with creative storytelling to redefine how communities interact with gaming brands. Our culture thrives on agility, bold ideas, and a shared passion for making a lasting impact on the entertainment industry.

The Role

As the Social Media Manager, you will be the driving force behind the launch, growth, and identity of our new gaming brand across the digital ecosystem. This is a high-impact, strategic, and hands-on role where you will shape our community from the ground up, turning players into loyal advocates. You will bridge the gap between creative execution and data-driven strategy, directly influencing the brand's global footprint and market success.
*Please note that this is a full-time position requiring 5 days a week on-site from our Tel Aviv office (not hybrid).

Description

• Create and execute a comprehensive social media and community engagement strategy tailored for a newly launched global gaming brand.
• Define and maintain a distinct, engaging brand voice across all primary digital touchpoints and community platforms.
• Launch, optimize, and manage dedicated accounts across key platforms including TikTok, YouTube, Instagram, Facebook, and Twitter.
• Build a detailed content roadmap outlining key marketing initiatives, community milestones, and creative campaigns.
• Partner with internal design and creative teams to produce visually compelling, platform-specific content that resonates with gamers.
• Write high-quality, impactful copy for daily posts, campaign launches, and community interactions.
• Track channel performance using advanced analytics tools, delivering data-driven insights and strategic reports to key stakeholders.
• Collaborate with cross-functional teams including Marketing, Product, and Monetization to align social initiatives with broader business goals.

Requirements

• 3-4 years of proven experience managing social media and community growth specifically within the gaming industry.
• Deep understanding of the American market, culture, and consumer trends.
• Native-level English proficiency with exceptional copywriting and storytelling capabilities.
• Strong strategic thinking combined with a track record of identifying and capitalising on emerging social media trends.
• Demonstrated experience in content planning, end-to-end calendar management, and multi-channel asset deployment.
• Data-driven mindset with the ability to translate complex analytics into actionable growth strategies.
• Ability to thrive under pressure, manage tight deadlines, and adapt to the fast-paced environment of a startup launch.
• Experience collaborating with product and monetization teams to drive user retention - advantage.