CRM Manager

About the Company

We are a fast-growing B2C gaming startup based in Tel Aviv, dedicated to building immersive and original digital experiences. Our team is expanding rapidly, offering a high-impact environment where you can help shape the future of a global gaming brand. We focus on innovation and player engagement, providing a dynamic space for professionals who want to make a real mark on the industry.

The Role: CRM Manager

We are seeking a talented and driven CRM Manager to join our growing team. This is a rare chance to play a key role in a scaling gaming company and directly influence our player engagement strategies.

Key Responsibilities

• Campaign Execution: Build and launch multi-channel CRM initiatives designed to reach players via Email, Push notifications, and other key touchpoints.
• Lifecycle Management: Create and deploy tailored player journeys that align with different stages of the user lifecycle to meet core business objectives.
• Cross-Functional Teamwork: Partner with Product, Monetization, Design, Operations, and Data teams to produce and roll out high-impact campaigns.
• Performance Analysis: Track and evaluate the success of CRM efforts and user flows. This includes conducting A/B tests and collaborating with analysts to turn data into actionable strategy improvements.
• Creative Oversight: Lead the development of marketing assets, including writing persuasive copy and coordinating with the art department on visual content to ensure a unified brand message.
• Market Insight: Keep a pulse on gaming industry trends and competitor tactics to keep our CRM approach fresh and competitive.

Requirements

• Professional Background: 1 to 2 years of solid experience in CRM Marketing, ideally within the gaming or digital entertainment sectors.
• Communication Skills: Strong verbal and written proficiency in English is required.
• Strategic & Creative Mindset: Ability to think long-term and transform high-level business goals into practical marketing plans.
• Work Ethic: A self-motivated fast learner who is comfortable working autonomously in a fast-paced environment.
• Interpersonal Ability: Excellent collaboration skills and a team-oriented approach.
• Analytical Skills: Data-centric mindset with the ability to interpret metrics, reports, and campaign results effectively.
• Project Management: Highly organized individual capable of overseeing several simultaneous campaigns and meeting deadlines.