Acquisition Team Lead

Acquisition Lead (Meta & Paid Social Strategy)

Location: Remote | Type: Contractor / Full-Time

About Our Client

Our client is a boutique growth agency that has driven over $1B in online revenue across CPG, wellness, beverage, and regulated industries. Known for their performance-first approach, theyve helped scale both disruptive startups and household names delivering measurable impact through sharp strategy, agile execution, and close platform partnerships (Meta, TikTok Shop, etc.).

Their team thrives at the intersection of strategy and hands-on execution. If you're someone who wants to lead with data, move fast, and shape high-performing campaigns that make a real difference this is the place for you.

Responsibilities

As Acquisition Lead, youll be responsible for strategy, execution, and performance across Meta and other paid platforms. Youll work cross-functionally to drive growth through paid media, creative testing, and funnel optimization.

Your key areas of ownership include:

• Paid Media Strategy & Execution:
  
  

  • Plan, launch, manage, and scale paid campaigns (primarily Meta; optionally Google, TikTok, etc.) across multiple DTC client accounts.
    
    

  • Define media strategy, structure accounts, and run ongoing tests and optimizations.
    
    

• Creative Direction & Testing:
  
  

  • Write briefs and shot lists for creators/editors based on testing frameworks and customer psychology.
    
    

  • Analyze ad performance to identify trends and inform next iterations.
    
    

• Funnel & Offer Strategy Collaboration:
  
  

  • Collaborate on post-click strategy: landing pages, LTV loops, upsells, customer journeys.
    
    

  • Offer strategic guidance to the web team and founder to improve funnel efficiency.
    
    

• Performance Reporting & Insights:
  
  

  • Track metrics like ROAS, contribution margin, CAC, and sales lift.
    
    

  • Use insights to drive scaling decisions and creative/offer optimizations.
    
    

Expectations

We're looking for a mid-to-senior performance marketer who brings:

• 3-5+ years of experience running Meta campaigns for DTC brands (CPG/bev/supplements preferred)
  
  

• Deep knowledge of paid growth metrics and KPIs
  
  

• Analytical mindset with ability to build testing plans and make data-led decisions
  
  

• Experienced scaling brands from 0 to $100k+/mo in spend
  
  

• Experience writing creative briefs and running structured creative testing
  
  

• Comfortable working autonomously in a fast-paced, execution-focused environment
  
  

• Bonus: experience across TikTok Ads, Google Ads, or creator-led content
  
  

Youll collaborate with a small, high-performing team:

• Web/Ecom Lead (CRO/landing pages)
  
  

• Retention Lead (email/SMS)
  
  

• PM/Ops Lead (systems/project flow)
  
  

• Founder (strategy)
  Youll also direct freelance creators no timeline or micromanagement responsibility.

Offer:

• Remote B2B Contract, 

  Aligned with EST 9-5 

• Salary Range: 3000$-3500$

Zabota Hiring Process

1. Internal Review
2. Intro Call with Zabota (30 min)
3. Test Task (if applicable)
4. Final Interview
5. Offer Stage