Digital Marketing Assistant

A digital marketing assistant supports the planning and execution of online marketing campaigns across social media, email, and web platforms, helping increase a company's digital presence and engagement.

Core Responsibilities

• Supporting the marketing manager and team with day-to-day operations and project coordination.
• Managing social media accounts, including creating, scheduling, and tracking post engagement.
• Assisting with email marketing campaigns and maintaining email databases.
• Performing market research and analyzing digital metrics from Google Analytics and other tools.
• Updating website content using content management systems (CMS).
• Assisting with search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns.
• Writing and posting online content, including blog posts, press releases, and marketing materials.
• Preparing reports and dashboards to measure campaign performance.
• Supporting event coordination, promotions, and other marketing initiatives.

Required Qualifications and Skills

• Bachelors degree in marketing, communications, business, or digital media.
• Proficiency in Google Analytics, AdWords, and CRM or email marketing software (e.g., Mailchimp).
• Solid understanding of SEO, social media, and online advertising concepts.
• Strong written communication, multitasking, and organizational abilities.
• Creative mind and keen attention to detail, with the ability to follow brand guidelines closely.

This position is ideal for individuals early in their marketing careers who want hands-on experience managing digital campaigns and leveraging analytics to improve performance.