Level: Senior Executive
Department: Marketing Malaysia
Reports To: Marketing Country Lead (Malaysia)
Direct Reports: 0–2
Scope: Malaysia Market

I/ Role Purpose:

Build and scale a content ecosystem that helps establish [Brand Name] as a widely recognized Performance Lifestyle brand in Malaysia. Transform Communities, Creators, and UGC into a sustainable Content Engine that continuously generates Attention, Engagement, and supports revenue growth across TikTok Shop, Shopee, and Website channels.

II/ Key Responsibilities:

A. Content & Social Strategy Development (30%)

• Develop the Content Strategy for the Malaysian market.
• Define content pillars for different customer segments.
• Build and maintain the Malaysia Content Bible.
• Research content trends and user behavior across TikTok, Instagram, and Shopee.

B. Content Engine Operations (40%)

• Plan weekly content production and distribution.
• Coordinate content resources from: Production Team, Creators, Affiliates, Communities, and User-Generated Content (UGC).
• Manage publishing schedules across TikTok, Instagram, and relevant platforms.
• Ensure content output meets growth objectives.

C. Social Performance & Organic Growth Optimization (30%)

• Monitor and evaluate content performance.
• Identify and scale high-performing content formats.
• Optimize social engagement and organic reach.
• Collaborate with the Performance Marketing Team to scale winning content.
• Recommend new content initiatives based on data-driven insights.

Authority & Decision-Making Rights:

• Recommend content strategies for the Malaysian market.
• Propose and execute new content experiments.
• Request support from Production and Design teams.
• Evaluate creator-generated content performance.
• Recommend budgets for content production initiatives.

III/ Key KPIs:

Content KPIs:

• Number of Content Assets Produced per Week
• Number of UGC Content Pieces
• Number of Creator Network Content Pieces
• Content Publishing Rate

Social KPIs:

• Organic Reach
• Video Views
• Engagement Rate
• Follower Growth

Growth KPIs:

• Winning Content Rate
• Content Contribution Revenue
• Content-Driven Traffic
• Cost per Winning Content

Reporting Requirements:

• Weekly Content Performance Report
• Weekly Social Growth Report
• Monthly Content Insights Report
• Monthly Content Direction Recommendations

IV/ Qualifications:

Experience:

• Minimum 3 years of experience in Content Marketing or Social Media.
• Proven experience building and managing social media channels.
• Experience working with Influencers and/or Creators.
• Preferred background in Direct-to-Consumer (D2C) Brands, Ecommerce, Sportswear Brands, or Lifestyle Brands.

Core Competencies:

Consumer Understanding:

• Strong understanding of user behavior across social platforms.
• Ability to translate customer insights into compelling content ideas.

Content Strategy:

• Ability to develop content pillars and strategic content frameworks.
• Ability to design scalable content systems rather than isolated content pieces.

Trend & Platform Understanding:

• Deep understanding of the TikTok ecosystem.
• Strong knowledge of Instagram Reels.
• Understanding of social commerce behavior.

Creative Development:

• Ability to write effective creative briefs.
• Strong capability in evaluating content quality.
• Ability to guide visual direction and storytelling.

Data & Optimization:

• Analyze content performance and effectiveness.
• Identify winning content formats.
• Make data-driven decisions and recommendations.

Project Management:

• Coordinate multiple content resources simultaneously.
• Manage timelines and output quality effectively.

Contact: +84 936 70 9898 (Whatsapp) / baohuyen@cnk-consulting.com.vn

Note: We appreciate all applications; however, only shortlisted candidates will be contacted