Department: Marketing Malaysia
Reports To: Marketing Country Lead (Malaysia)
Level: Executive
Scope: Malaysia Market

I/ Role Purpose:

Build, develop, and operate Brand Name's Creator & Affiliate ecosystem in Malaysia to generate a continuous stream of content, increase brand visibility, and drive revenue growth through a Creator-led Commerce model. Transform Running Clubs, Pickleball Communities, Fitness Communities, Micro Creators, and Affiliates into scalable content distribution and revenue-generating channels.

II/ Key Responsibilities:

A. Creator Network Development (35%)

• Identify, recruit, and onboard creators aligned with [Brand Name]'s brand positioning.
• Build and maintain a comprehensive Creator Database in Malaysia.
• Expand creator networks across Running, Pickleball, Fitness, Lifestyle, and Campus Creators.
• Develop and maintain strong relationships with creators.
• Monitor collaboration performance and recommend expansion opportunities.

B. Affiliate Program Development (35%)

• Recruit and onboard Affiliate Partners.
• Execute Affiliate programs across TikTok Shop and Website channels.
• Guide and support affiliates in driving sales performance.
• Monitor revenue contribution and effectiveness of each affiliate partner.
• Recommend commission structures and incentive mechanisms.

C. Creator Commerce Campaign Operations (30%)

• Collaborate with the Content & Social Development team to execute Creator Marketing campaigns.
• Track content production progress from creators.
• Ensure all creator deliverables are completed on schedule.
• Collect and analyze content performance data.
• Develop case studies and best-practice playbooks.

Authority & Decision-Making Rights:

• Recommend creators for partnerships and collaborations.
• Propose affiliate commission and incentive structures.
• Recommend budgets for creator seeding programs.
• Evaluate creator performance and effectiveness.
• Recommend discontinuing partnerships with underperforming creators.

III/ Key KPIs:

Creator Growth KPIs:

• Number of New Creators Recruited per Month
• Number of Active Creators
• Creator Retention Rate
• Cost per Active Creator

Affiliate KPIs:

• Number of Active Affiliates
• Affiliate Revenue
• Affiliate GMV
• Affiliate Contribution Percentage

Content KPIs:

• Number of UGC Videos Generated
• Creator Content Volume
• Monthly Content Assets Created

Commerce KPIs:

• Creator-Attributed Revenue
• Affiliate-Attributed Revenue
• TikTok Shop Creator GMV
• Cost per Creator Conversion

Reporting Requirements:

• Weekly Creator Report
• Weekly Affiliate Report
• Monthly Creator Performance Review
• Monthly Affiliate Revenue Report
• Quarterly Creator Ecosystem Review

IV/ Qualifications:

Experience:

• 1–3 years of experience in one or more of the following areas: Influencer Marketing, Creator Management, Affiliate Marketing, or TikTok Shop Operations.
• Experience working directly with Creators and/or Influencers.
• Preferred experience within: TikTok Agencies, Multi-Channel Networks (MCNs), Creator Agencies, Ecommerce Brands, or Direct-to-Consumer (D2C) Brands.

Core Competencies:

Creator Scouting:

• Ability to identify, evaluate, and recruit suitable creators.
• Strong understanding of creator fit and audience relevance.

Relationship Building:

• Ability to establish and maintain long-term creator relationships.
• Strong stakeholder management and networking skills.

Affiliate Development:

• Understanding of Affiliate Marketing models and mechanics.
• Ability to build and scale affiliate partner networks.

Social Commerce Understanding:

• Strong understanding of the TikTok Shop ecosystem.
• Knowledge of Creator Commerce models.
• Understanding of Social Selling behaviors and trends.

Communication & Negotiation:

• Strong communication skills.
• Basic negotiation and partnership management skills.

Data Tracking & Performance Analysis:

• Monitor creator performance and effectiveness.
• Understand and track core business KPIs.
• Analyze affiliate performance and identify optimization opportunities.

Contact: +84 936 70 9898 (Whatsapp) / baohuyen@cnk-consulting.com.vn

Note: We appreciate all applications; however, only shortlisted candidates will be contacted