1. Job responsibilities

• Develop and execute Live Commerce strategy, sales targets, and livestream plans.

• Identify growth opportunities based on market trends, consumer insights, platform trends, and performance data.

• Drive GMV, net sales, conversion, customer acquisition, and profitability.

• Lead end-to-end planning and execution of brand livestreams and key campaigns.

• Manage product assortment, pricing, vouchers, promotions, gifts, scripts, and live-exclusive offers.

• Ensure high-quality and on-time livestream execution across platforms.

• Monitor and analyze key metrics such as GMV, sales, orders, AOV, conversion, traffic, and ROI.

• Provide real-time feedback and optimize products, promotions, content, hosts, scheduling, and traffic strategies.

• Conduct post-live/campaign analysis and drive continuous improvement.

• Lead and develop the Live Commerce team, including Producers, Hosts/MCs, and relevant Creator/BD resources.

• Set KPIs, monitor performance, provide coaching, and improve team productivity.

• Manage and optimize host/creator performance and partnerships.

• Work closely with E-Commerce, Marketing, Affiliate, Sales, Operations, Supply Chain, and Production teams.

• Ensure alignment on products, inventory, promotions, content, traffic, and campaign execution.

• Communicate business performance, risks, and opportunities to management.

• Build and improve Live Commerce SOPs, workflows, tools, and performance management systems.

• Establish a data-driven and scalable operating model.

• Drive process innovation and improve overall execution efficiency.

2. Requirements

• 4–5+ years of experience in E-Commerce, Live Commerce, Social Commerce, Digital Commerce, or Marketplace.

• 2–3+ years in team leadership, business ownership, or operational management.

• Strong hands-on experience with TikTok Shop, Shopee, Facebook Live or similar platforms.

• Proven track record in driving Live Commerce sales/GMV and performance optimization.

• Strong commercial, analytical, leadership, and project management skills.

• Strong understanding of Vietnamese e-commerce and consumer behavior.

• Beauty/Cosmetics/FMCG experience is highly preferred.

• Experience with KOL/Influencer/Creator/MCN is a plus.

• Fluent Vietnamese and business-level English.

3. Benefits

• Working Hours: Shift-based schedule as assigned, ensuring 40 working hours per week, with 2 days off per week. Saturday and Sunday shifts will be arranged on a rotating basis.

• Working Location: Chanh Hung Ward (District 8), Ho Chi Minh City.

• Salary: Open based on the candidate’s qualifications and experience, with a maximum budget of VND 35 million gross/month.

• KPI/Bonus: The position has KPI targets and a performance-based evaluation mechanism.

• 13th-month salary: Yes, subject to the company’s annual business performance and policies.

• Insurance: The company provides Social Insurance (SI), Health Insurance (HI), and Unemployment Insurance (UI), with the current contribution base being approximately 70–80% of the official salary.

• Benefits: The company provides all benefits and welfare policies in accordance with applicable labor laws and the company’s general policies.

Liên hệ (Contact): duyanh@cnk-consulting.com.vn/ 0867026836 (Duy Anh)

Ghi chú (Note): Chúng tôi đánh giá cao tất cả các hồ sơ ứng tuyển; tuy nhiên, chúng tôi chỉ liên hệ với những ứng viên phù hợp
(We appreciate all applications; however, only shortlisted candidates will be contacted.)