Department: Marketing
Reports To: Digital Performance Marketing Leader
Level: Executive
Working Hours: 8:30 AM – 5:45 PM, Monday – Saturday (Saturday alternate)
Location: Hanoi, Vietnam

I/ Role Purpose:

Understand the Malaysia market. Responsible for operating and optimizing all Performance Ads campaigns (Meta, Google, TikTok, etc.) targeting the Malaysia market. The core objective is to maximize revenue, achieve target ROAS, and control cost per order (CAC/CPS) – driving sustainable sales growth in the international market.

II/ Key Responsibilities:

• Plan, execute, and optimize advertising campaigns on Meta, Google Ads, and TikTok Ads targeting Malaysia users, ensuring revenue and ROAS KPIs are met.
• Research consumer behavior and insights in Malaysia to identify the right target audience and tailor advertising messages to local culture and language (English/Malay).
• Manage and control the Malaysia advertising budget as per plan (minimum 300 million VND/month).
• Coordinate with Brand, Content, and Media teams to develop creative assets suitable for the market, including copy, images, and video ads.
• Continuously conduct A/B testing on creatives, landing pages, and audience segments to optimize conversion rates.
• Monitor and analyze campaign performance data, build periodic reports, and propose strategic adjustments.
• Coordinate with local agencies or partners in Malaysia when needed.
• Research market trends, competitor activities, and new advertising platforms in the SEA region.

III/ Key Requirements:

Experience:

• Minimum 1.5 years of experience in Performance Marketing, preferably with experience running campaigns in Southeast Asia (SEA), especially Malaysia.
• Experience managing advertising budgets of 300 million VND/month or higher.
• Experience in an agency or international e-commerce environment is a strong advantage.

Education:

• Bachelor's degree in Marketing, Multimedia Communications, Public Relations, E-commerce, or related fields.

Skills & Competencies:

• Proficient in Meta Business Suite, Google Ads, and TikTok Ads Manager – campaign setup, management, and optimization.
• Good knowledge of Google Tag Manager, Google Analytics 4, and Looker Studio.
• Understanding of digital attribution, funnel optimization, and A/B testing.
• Good English reading comprehension (for partner communication, data analysis, and writing English briefs); knowledge of Malay is an advantage.
• Strong data analysis skills and data-driven decision-making.
• Proactive, self-motivated, able to plan and track personal goals.
• Flexible communication and cross-functional collaboration skills.
• Quick adaptability to change and willingness to experiment with new approaches.

IV/ Benefits:

Compensation & Rewards:

• Competitive salary + allowances (lunch, transportation, phone, laptop, housing, etc.)
• 90% salary + 100% allowances during probation
• Quarterly business bonuses, 13th-month salary, and other rewards per company policy
• 12–15 annual leave days; social insurance from the first day of signing labor contract; annual health check-up
• Regular internal events, team building, sports clubs, Happy Friday, Sharing Book, etc.
• Attractive employee purchase discounts

Professional Development:

• Opportunities to take on new challenges and learn continuously
• Diverse offline and online knowledge-sharing sessions
• Clear career path and promotion opportunities
• Sponsorship for training programs to enhance professional/management skills

Work Environment:

• Flexible open-space office with full amenities: lunch area, snack bar, relaxation/entertainment zone
• Book culture promotion with sponsored books and reading programs
• Regular internal activities regardless of remote or office-based work

Contact: 0328031953 (Zalo/Whatsapp) / dat@cnk-consulting.com.vn

Note: We appreciate all applications; however, only shortlisted candidates will be contacted