Group Marketing Manager

Position Title:

Global Marketing Director - Hotels & Resorts 

About the Group:

This is a confidential opportunity to join a fast-growing hospitality with a strong lifestyle and luxury positioning. The group currently operates a collection of distinctive hotels & resorts, several strategic openings planned across Europe and the Middle East over the next 24 months.

Mission:

You will lead the global marketing function, supporting the rollout of new projects and reinforcing the brand DNA across all properties. This is a high-impact role for a strategic yet hands-on marketing leader who can operate across brand development, pre-openings, team coordination, and commercial alignment.

You will be in charge of the Marketing Culture Brand Book. 

Key Responsibilities:

Brand Strategy & Positioning

• Define and elevate the brand identity through a consistent and compelling brand book.

• Lead the development of 360° marketing plans for each property (brand, digital, PR, offline activations).

• Ensure global brand coherence while allowing room for local expression and creativity

Pre-Openings & Launches

• Act as the strategic marketing lead for all new openings across Europe and the Middle East.

• Build and deploy go-to-market strategies for hotels, beach clubs, and residences.

• Oversee campaign execution and coordination with external agencies and internal stakeholders.

Team Support & Coordination

• Provide guidance and leadership to on-property marketing coordinators and managers.

• Ensure alignment with commercial teams (DOSM) to drive performance and visibility.

• Monitor marketing KPIs and provide strategic feedback to improve results across the board.

Culture & Leadership

Support the onboarding of local marketing teams and contribute to building a high-performing, lifestyle-driven marketing culture.

Prepare the groundwork for the evolution of the marketing department into a more structured, multi-brand entity over the next 34 years.

Profile Sought:

• Proven track record (10+ years) in luxury and/or lifestyle hospitality marketing, ideally across multiple properties.
• Prior experience in one or more of the reference lifestyle high-end hotel or restaurant brands
• Strong expertise in hotel marketing (not just F&B), with exposure to both Europe and international markets. 
• Experience working in environments that require agility, diplomacy, and discretion (family office, boutique group, private equity-backed ventures). 
• Hands-on, strategic thinker with strong brand sensibility and an analytical mindset.

• Natural leadership with the ability to influence, support, and structure.

• Fluent in English. Spanish is not required but could be a plus. 

Additional Information:

• Start date: Between September and December 2025

• Location: Barcelona (including remote | 30% travel)